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Neuroscience: Exploring the Brain Review

Overall this is an excellent text for an undergraduate level course. It is the 3rd book on the subject that I've read and the best of the lot. It is much more conprehensive than the others, but does not get into the details of some graduate level books.
The content deserves a 5 star, but I gave it 4 stars overall because of a couple shortcomings. The graphics don't convey the 3 dimensionality of the anatomy. All of my anatomy texts do a far better job representing internal structures, and this becomes extremely important.
2nd, there are some areas overemphasized, some omissions, and a problem with the order of presentation. The chapter on attention tells me that one of the authors researches in this area. Sorry, it doesn't warrant a chapter. You know you're on the wrong track when you spend an entire page just explaining the minutiae of a single experiment. Second, there was no mention of intelligence. Yes it's a hotbutton issue. No excuse for ignoring it. Finally, issues were raised, such as fear or emotions, that use the same structure. It would be helpful to discuss the anatomy in more detail early on instead of introducing structures piecemeal.
Overall an excellent book.

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The Social Animal: The Hidden Sources of Love, Character, and Achievement Review

In this book, New York Times columnist David Brooks takes on the audacious endeavor of weaving together a unified picture of the human mind through various discoveries from the sciences. Oh ya, and it's all presented in the context of a story about two fictional characters, Harold and Erica.
You can get a good feel for the topics he covers from the chapter titles:
1 - Decision Making
2 - The Map Meld
3 - Mindsight
4 - Mapmaking
5 - Attachment
6 - Learning
7 - Norms
8 - Self-Control
9 - Culture
10 - Intelligence
11 - Choice Architecture
12 - Freedom and Commitment
13 - Limerence
14 - The Grand Narrative
15 - Metis
16 - The Insurgency
17 - Getting Older
18 - Morality
19 - The Leader
20 - The Soft Side
21 - The Other Education
22 - Meaning
If you think that's a lot of chapters, you're right on target. It's a pretty thick book at 450 pages, but it's easy to move through (not quite novel easy, but much more so than typical nonfiction).
Book's strengths:
- If you are familiar with Brook's social commentary (and like it) you won't be disappointed, but this isn't the real strength of this book.
- In a style that's reminiscent of Malcolm Gladwell, Brooks offers a pop view of experimental psychology that is downright fascinating. The studies he explores are the real meat and merit of this book, and they expose many fallacies in the way we think that we think. Here are a few of the topics:
* The hidden role emotions play in making decisions.
* How mirror neurons in the brain are wired to mimic the person we're talking to.
* The massive role non-cognitive skills (aka, other than IQ) play in success, fulfillment, and achievement.
Book's weaknesses:
- My biggest criticism of this book is that the author created characters to personify the characteristics he wants us to understand. Allow me to explain. This is fine in theory but in practice (for him anyway) it falls flat compared to the entertaining and poignant explanations he writes when he isn't trying to explain through a character.
- As for the story itself, the narrative isn't as flat as your typical non-fiction fiction book (aka management fables and parables of other stripes), but a juicy, page-turning novel it is not. You'll get into the story enough at times that you'll want it to be a page turner, but it's too flat for that.
- I wish the book would show you how to use non-cognitive skills to your advantage. Emotional Intelligence 2.0 is a great book for this.

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