Showing posts with label sport management. Show all posts
Showing posts with label sport management. Show all posts

14% Off Discounts: Best Buy for Contemporary Sport Management 4th Edition w/Web Study Guide Review

Contemporary Sport Management 4th Edition w/Web Study Guide

Are you looking to buy Contemporary Sport Management 4th Edition w/Web Study Guide? here is the right place to find the great deals. we can offer discounts of up to 90% on Contemporary Sport Management 4th Edition w/Web Study Guide. check out the link below:

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Contemporary Sport Management 4th Edition w/Web Study Guide Review

Sports have long gone past being just a game. "Contemporary Sport Management" is a business guide to looking at the business side of sports, describing everything that one needs to know about how to successfully manage a sports team or organization, covering the details with great accuracy, ranging from sociological, psychological, legal, and other aspects of the debate completely and comprehensively. This newer addition puts a greater focus on youth and community sports, assessing the extra elements that come when using sports as a benevolent organization. Arranged well with plenty of useful indexes and resources reader available, as well as access to an online study guide, "Contemporary Sport Management" is an excellent and enthusiastically recommended addition to sports and business collections in community and college libraries.

Contemporary Sport Management 4th Edition w/Web Study Guide Overview


Contemporary Sport Management, Fourth Edition, provides students with an overview of the sport management by presenting extensive discussions of the foundational aspects of the profession and current topics from the field. This thoroughly revised edition brings enhanced content to students with a full-color format and an integrated online study guide. The text also discusses the significance of sport as an international social institution. Students will learn the relevance of sociological, cultural, historical, political, psychological, and legal concepts to the management of sport; the necessary professional skills and attitudes of sport managers; and ways in which the globalization of sport continues to affect sport management professions.



One of the top-selling textbooks in the field, the fourth edition retains many of its popular learning tools for students and also offers several key enhancements:

• Three new chapters covering sport management issues in youth and community sport, interscholastic sport, and the history of the sport business industry address the growing needs in the field.

• International sidebars and associated activities within each chapter have been updated, providing readers with fresh ideas regarding cultural differences in sport as well as the effects of the globalization of sport on the sport management profession.

• A historical timeline, now in every chapter, puts major events into context.

• New ethics and critical thinking sections expand on the chapter topics to help students develop the competencies to make sound decisions and become ethical and principled sport managers.

• A running glossary, chapter objectives, and end-of-chapter reviews help students understand key concepts and terms.



In addition, a new online study guide (OSG) provides multiple interactive learning experiences that assist students in retaining the information. Each chapter of the text includes several cross-references to the OSG, allowing students to take advantage of the following features:

• Job opportunity activities demonstrate the skills that prospective employers are seeking within particular sport settings.

• Web searches point students to the vast amount of information available online.

• Portfolio activities help students reflect on specific questions related to the critical thinking and ethics sections of each chapter. Upon completion, students will have constructed a portfolio of their reflections on issues they may face as future sport management professionals.

• Comprehension checks with interactive activities help students more fully understand and apply the concepts covered in each chapter.

• Quizzes help students ensure they have mastered the major concepts of each chapter.



Reorganized in a four-part format, Contemporary Sport Management, Fourth Edition, begins with an overview of the field and important historical aspects of the industry. Next, the attributes of an effective and professional sport manager and the relevance of managerial and leadership concepts applied to sport management are discussed. In the second part, readers learn about the major settings in which sport management professionals work today, including professional and amateur sport management sites, sport management agencies, and sport tourism venues. The third part offers information on key functional areas of sport management, such as sport marketing, sport communication, finance and economics in sport, and sport facility and event management. In the final part, readers examine current challenges in the profession, such as issues related to consumer behavior, law, sociology, globalization, and the importance of continuing sport management research.



The updated and enhanced fourth edition of Contemporary Sport Management offers a varied and dynamic learning package to assist readers in understanding the many opportunities and challenges in the sport management field. From historical foundations and future directions to current issues and professional skill sets, this popular textbook continues to inform and inspire up-and-coming professionals to have a positive influence on the management of sport.


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16% Off Discounts: Special Prices for Sport Marketing - 3rd Edition Review

Sport Marketing - 3rd Edition

Are you looking to buy Sport Marketing - 3rd Edition? here is the right place to find the great deals. we can offer discounts of up to 90% on Sport Marketing - 3rd Edition. check out the link below:

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Sport Marketing - 3rd Edition Review

This book sets the standard for sport marketing literature. Sport Marketing provides a good overview of marketing concepts and how they are applied to the sport product. Dr. Sutton is THE guru of sports marketing and delivers a quality instructional and practical guide for the serious sport manager.

Sport Marketing - 3rd Edition Overview


Sport Marketing, Third Edition, the latest version of the leading sport marketing text, directs students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. The text has been thoroughly updated with a comprehensive ancillary package, new examples and perspectives from the field, and the latest information about marketing in the burgeoning sport industry.

Using real-world examples and an engaging writing style, the distinguished authors provide valuable new material about key areas in sport marketing that prepares students for careers in the industry. The following are updates to the new edition:

-Foreword written by David J. Stern, Commissioner of the National Basketball Association

-A new chapter on branding and how to apply it in a sport context, including examples of successful efforts

-A greatly expanded chapter on research in sport marketing, recognizing recent and significant technological developments that allow sport marketers to reach consumers

-An updated final chapter containing opinions from industry insiders about what sport marketers can expect in the years ahead The highly respected authors have long been recognized for their ability to define this exciting field, and they continue to engage readers by providing several updated references and real-life examples. These elements not only make the material more interesting for students to read but also allow them to easily translate concepts presented in the text into situations they will encounter in the working world.

The text incorporates all areas of marketing into an exciting and sport-specific context. Students will learn how to build a sport marketing plan, study the behaviors of sport consumers, and gain an understanding of market segmentation and pricing. The text also includes extensive information on promotion, sales, distribution, and public relations in sport. After reading this book, students will be able to apply the concepts of marketing to the distinct sport enterprise.

This new edition is complemented by a large and complete package of ancillary materials that will enhance the presentation of the material and provide a richer learning experience for students. A new instructor guide, test package, and PowerPoint presentation package are offered through a convenient product-specific Web site at www.HumanKinetics.com/SportMarketing.

Even though this text is written primarily for students, the authors go beyond theory to stress real-world applications, providing a wonderful reference for professionals and a useful guide that allows practitioners to apply key concepts to the work they do every day.

This text will help students and others interested in marketing products in the expansive field of sport to understand the foundations of sport marketing and how to use marketing effectively. Most important, they'll learn how to incorporate these fundamentals into their own workplace.


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