16% Off Discounts: Special Prices for Sport Marketing - 3rd Edition Review

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Sport Marketing - 3rd Edition Review

This book sets the standard for sport marketing literature. Sport Marketing provides a good overview of marketing concepts and how they are applied to the sport product. Dr. Sutton is THE guru of sports marketing and delivers a quality instructional and practical guide for the serious sport manager.

Sport Marketing - 3rd Edition Overview

Sport Marketing, Third Edition, the latest version of the leading sport marketing text, directs students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. The text has been thoroughly updated with a comprehensive ancillary package, new examples and perspectives from the field, and the latest information about marketing in the burgeoning sport industry.

Using real-world examples and an engaging writing style, the distinguished authors provide valuable new material about key areas in sport marketing that prepares students for careers in the industry. The following are updates to the new edition:

-Foreword written by David J. Stern, Commissioner of the National Basketball Association

-A new chapter on branding and how to apply it in a sport context, including examples of successful efforts

-A greatly expanded chapter on research in sport marketing, recognizing recent and significant technological developments that allow sport marketers to reach consumers

-An updated final chapter containing opinions from industry insiders about what sport marketers can expect in the years ahead The highly respected authors have long been recognized for their ability to define this exciting field, and they continue to engage readers by providing several updated references and real-life examples. These elements not only make the material more interesting for students to read but also allow them to easily translate concepts presented in the text into situations they will encounter in the working world.

The text incorporates all areas of marketing into an exciting and sport-specific context. Students will learn how to build a sport marketing plan, study the behaviors of sport consumers, and gain an understanding of market segmentation and pricing. The text also includes extensive information on promotion, sales, distribution, and public relations in sport. After reading this book, students will be able to apply the concepts of marketing to the distinct sport enterprise.

This new edition is complemented by a large and complete package of ancillary materials that will enhance the presentation of the material and provide a richer learning experience for students. A new instructor guide, test package, and PowerPoint presentation package are offered through a convenient product-specific Web site at www.HumanKinetics.com/SportMarketing.

Even though this text is written primarily for students, the authors go beyond theory to stress real-world applications, providing a wonderful reference for professionals and a useful guide that allows practitioners to apply key concepts to the work they do every day.

This text will help students and others interested in marketing products in the expansive field of sport to understand the foundations of sport marketing and how to use marketing effectively. Most important, they'll learn how to incorporate these fundamentals into their own workplace.


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41% Off Discounts: Buy Cheap On China Review

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On China Review

Prior to the publication of this book the definitive resource on China was Jonathan Spence's "In Search of Modern China". Spence the Yale Professor, is still indispensible to a modern understanding of this remarkable country. Now there is a second more up to date source and that is Henry Kissinger. The former Secretary of State who is now 88 years fortunately has taken the time to put together this incredible piece of work that only he could have created. The book demonstrates the necessity of having lived a very long productive life and generating wisdom capable of distilling his understanding of a country down to a 530 page volume of work. It is as good as any of his previous works (13 with this one) and for my money I now put this book in Kissinger's top three, along with WHITE HOUSE YEARS and DIPLOMACY. First the MECHANICS of the BookIf you are going to read the hard copy as opposed to digital, you are in for a treat. The font is beautiful, and the paper used to print the volume is delicious. I say this because if you are a heavy reader; you really appreciate turning the pages of beautifully textured pages. I annotate all of my books, writing in margins, in the back on blank pages and just about everywhere, and I love writing on beautiful page that take the ink nicely. This book was crafted professionally as good as it gets. The ORGANIZATION of On ChinaThe Secretary has made 40 trips to China in his lifetime, enough that he should be the Honorary Ambassador to the country. He is thoroughly infused in the history of China, and he certainly does give you the history. There are 18 chapters plus an epilogue spread over 531 pages. There are 36 pages of footnotes and it is obvious that the Secretary had considerable organizational help with the footnotes which is to be expected.
The first three chapters or 91 pages are devoted to the nation's history and Kissinger gets it right. I have made many trips to China, but I still have problems with the language. When you read any book on China, you will have problems with pronunciation. What I do is quickly scan the book writing down 50 or a 100 names or terms I can't pronounce, and then head for the first Chinese restaurant in town, and ask for help with the words. People love to help, especially when you are taking an interest in their culture and language. The guts of the book begins on page 91 or Chapter 4 which is Mao's Continuous Revolution. This chapter is superb and superbly written. If you study American China relations, the question that is always stipulated is whether or not America lost China in 1949. Kissinger correctly reminds us that China might never have been ours to lose, so we asking the wrong question. Mao always believed that the Confucian order had for thousands of years kept China a weak China. Confucius preached HARMONY, and Mao believed that progress could only come from brutal confrontations both in China and with outside adversaries for China to advance. Mao also believed that these confrontations would happen naturally, but if they did not, he was not beyond creating confrontations even if they had to be within the Communist party to kept progress going, as he understood progress.

Chapter 6 which deals with China Confronts Both Superpowers is another section that only Kissinger could have written. It is here that China confronts the Soviet Union creating the Sino-Soviet split, and the United States with the Taiwan Strait Crisis. The chapter is riveting, and will affect and change your understanding of history. MY ANALYSIS The book is indispensible. You cannot understand China and modern Asia without having this book under your belt. One would have to be foolish to visit China and not read this book first to truly benefit from such a trip. Mao was famous for the Long March, and this book is a long journey for the reader but it is very rewarding. The Secretary takes us through the Road to Reconciliation in Chapter 8, and then the first encounters with Nixon, himself and the Chinese leadership in Chapter 9. It is a fascinating portrayal of power meeting power head to head, and the respect that even enemies can hold for each other. It is now generally accepted that only Nixon the hardened right winger could have opened the door to China and brought the American people along with him, because he Nixon was viewed as tough. Perhaps in a decade or two, Harvard will accept what most historians have already accepted.

In Chapter 11 we witness the End of the Mao Era. Zhou Enlai falls and Deng's first return to power begins. Kissinger loves writing about Deng and calls him the indestructible Deng throughout chapter 12. Keep in mind that it was Deng who opened up modern China and began the reforms that were necessary for China to assert itself years later internationally and economically. For those readers that know very little of China, this book is a whirlwind tour of a country fast gaining hegemony over Asia. You need to read Chapter 13 on the Third Viet Nam to understand how China is capable of dealing with its neighbors. Had we handled Viet Nam this way, the outcome and history would have been different. CONCLUSION:Henry Kissinger ON CHINA is destined to become a best seller and in the process will greatly help an America that knows very little about China except for newspapers, to understand not just the history of this vital country, but its future and the nexus of that future with America's future. No one can ignore China, so the sooner we as Americans gain the understanding that we need to make intelligent decisions, the better off we will all be. If you have an interest in China whatsoever, run to read this book, and do not put it down until you are finished with it. Good luck and thank you for reading this review. Richard C. Stoyeck ASSIDE: I will share something extraordinary with you. When you read a book like this, you will have a better understanding of China than 98% of the people living in China and 95% of the Chinese people living in America. I am still shocked when I meet Chinese people in this country young and old who have next to no understanding of Chinese history prior to Mao. They do not know the name Sun Yat-sen, or even Zhou Enlai, and forget about the Cultural Revolution unless they lived through it. Even the tragedy of Tiananmen Square is fast fading from memory.

It reminds me of German history in the post Hitler period. Anybody in Germany who was educated post 1950 has very little to no understanding of the Hitler period. It is simply glossed over as a dark period in German history; the teachers do not know what to say. Just amazing.

On China Overview

In this sweeping and insightful history, Henry Kissinger turns for the first time at book-length to a country he has known intimately for decades, and whose modern relations with the West he helped shape. Drawing on historical records as well as his conversations with Chinese leaders over the past forty years, Kissinger examines how China has approached diplomacy, strategy, and negotiation throughout its history, and reflects on the consequences for the global balance of power in the 21st century. Since no other country can claim a more powerful link to its ancient past and classical principles, any attempt to understand China's future world role must begin with an appreciation of its long history. For centuries, China rarely encountered other societies of comparable size and sophistication; it was the "Middle Kingdom," treating the peoples on its periphery as vassal states. At the same time, Chinese statesmen-facing threats of invasion from without, and the contests of competing factions within-developed a canon of strategic thought that prized the virtues of subtlety, patience, and indirection over feats of martial prowess. In On China, Kissinger examines key episodes in Chinese foreign policy from the classical era to the present day, with a particular emphasis on the decades since the rise of Mao Zedong.He illuminates the inner workings of Chinese diplomacy during such pivotal events as the initial encounters between China and modern European powers, the formation and breakdown of the Sino-Soviet alliance, the Korean War, Richard Nixon's historic trip to Beijing, and three crises in the Taiwan Straits.Drawing on his extensive personal experience with four generation of Chinese leaders, he brings to life towering figures such as Mao, Zhou Enlai, and Deng Xiaoping, revealing how their different visions have shaped China's modern destiny. With his singular vantage on U.S.-China relations, Kissinger traces the evolution of this fraught but crucial relationship over the past 60 years, following its dramatic course from estrangement to strategic partnership to economic interdependence, and toward an uncertain future.With a final chapter on the emerging superpower's 21st-century world role, On China provides an intimate historical perspective on Chinese foreign affairs from one of the premier statesmen of the 20th century.

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43% Off Discounts: Buy Cheap The World Is Flat 3.0: A Brief History of the Twenty-first Century Review

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The World Is Flat 3.0: A Brief History of the Twenty-first Century Review

No doubt, Friedman will get you thinking.
You may end up thinking Friedman has really informed you on what this grand notion of "globalization" is all about. His book has reached millions, including leaders in business government and education, many who now feel fully informed on the subject.
But, just stop to consider his "base assumptions," the 10 so-called flatteners. Most aren't new at all and some fundamental flatteners such as containerized shipping aren't mentioned at all (see The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger). (nevermind the consequences when the end of cheap eneregy flattens the global logistics routes)
So, go ahead and read this book, but when you are finished, and especially if you are awed, I'd suggest you consider reading Aronica and Ramdoo's critical analysis of Friedman's book. It just could make you "think again," even about those so-called 10 flatteners.
The World Is Flat?: A Critical Analysis of New York Times Bestseller by Thomas Friedman
Aronica and Ramdoo will also point you to the true thought leaders on globalization, and summarize their take on Friedman's book: Stiglitz (Nobel Prize in economics), Baghwati(Columbia Professor), Prestowitz (Presidential Trade Advisor), Lemer (UCLA Professor), Ghemawat (Harvard Professor), Roach (Chief Economist at Morgan Stanley), Palast (Investigative Reporter, UK)and others.
So, thank Friedman for an entertaining read, and using his status as a celebrity pundit for making us all aware of the great reorganization the world is going through. But, please don't stop there, for there is far more to the unfolding story of globalization, and all of us are being affected.

The World Is Flat 3.0: A Brief History of the Twenty-first Century Overview

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41% Off Discounts: Special Prices for All You Need to Know About the Music Business: Seventh Edition Review

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All You Need to Know About the Music Business: Seventh Edition Review

Speaking as a music business consultant, if I had to recommend only one music business book for someone who wanted to break into the music industry, this would be it. Donald S. Passman's All You Need to Know About the Music Business is one of what I refer to as the Holy Trinity of music business books, along with This Business of Music and Mark Halloran's Musician's Business and Legal Guide.
Passman is well respected within the industry, with musicians and music industry executives alike. He explains complex concepts and legal terms well and is adept at breaking down the complexities while maintaining terminology music industry professionals need to know.
While This Business of Music remains the comprehensive music industry Bible, its legalese can intimidate those new music business concepts or those who are unfamiliar with contract language. Therefore, Passman's All You Need to Know About the Music Business serves as a great starting point to the concepts and terminology of the music industry. I especially recommend it as a prerequisite to This Business of Music.

All You Need to Know About the Music Business: Seventh Edition Overview

Since the advent of file-sharing technology in the late 1990s, the music industry has been challenged to reinvent itself. What has it done? How have the record labels repositioned themselves to cope with these massive changes? How does all this affect creative artists? No one understands the music industry -- from the technology, to the legalities, to the new industry practices -- better than veteran music lawyer Donald Passman. In this completely revised and updated seventh edition of All You Need to Know About the Music Business, which the Los Angeles Times called "the industry bible" and which has sold hundreds of thousands of copies over the last eighteen years, Passman offers executives and artists, experts and novices alike the essential information they need not only to survive in these volatile and exciting times, but also to thrive. Drawing on his unique, up-to-the-minute experience as one of the most trusted advisors in the industry, Passman offers new information on: - The new 360 model of record deals, wherein record companies share in nonrecord revenue - The Copyright Royalty Board's latest decisions regarding online transmissions - The developing customs on new technologies such as streaming on demand, ringtones, and digital downloads - Updates on recording and publishing deals, as well as film music He also gives guidance on fundamental issues, such as how to: - Select and hire a winning team of advisors -- personal and business managers, agents, and attorneys -- and structure their commissions, percentages, and fees in a way that will protect you and maximize these relationships - Master the big picture and the finer points of record deals - Navigate the ins and outs of songwriting, music publishing, and copyrights - Maximize concert, touring, and merchandising deals Everyone in the business -- musicians, songwriters, entertainment lawyers, agents, promoters, publishers, managers, record company executives -- is scrambling to figure out what's going to happen in the future, and Passman is in the thick of these changes. Anyone interested in a music career will need this comprehensive and crucial guide to making it in one of the world's most dynamic industries.

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43% Off Discounts: Lowest Price Life, on the Line: A Chef's Story of Chasing Greatness, Facing Death, and Redefining the Way We Eat Review

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Life, on the Line: A Chef's Story of Chasing Greatness, Facing Death, and Redefining the Way We Eat Review

By the age of 32 Grant Achatz, chef/owner of Alinea, had achieved his dream of having the best restaurant in American and, along the way, had completely redefined not only the dining experience but how we think about food and eating. In this book, Chef Achatz, along with Nick Kokonas (his business partner in Alinea and a first-time restaurateur), describes the path he took to reach his goal. If the story ended there, it would be an amazing story of hard work and sacrifice coupled with sheer genius and the audacity to succeed at all costs. The story takes a totally different turn when Chef Achatz is diagnosed with stage IV cancer of the tongue and is faced with the heart-rending choice of risking his sense of taste, and with it his livelihood and identity as a chef, in an attempt to save his life.
Though it sounds cliche, this book transcends genre and audience. For those interested in cooking and the life of a chef, it ranks alongside the works of Michael Ruhlman and Anthony Bourdain as the best in the genre. As a business book, it is a tremendous inspiration for the budding entrepreneur (or for a successful businessperson who is in the midst of doubt) and shows the power of making an audacious goal then driving forward to reach it. Above all it is the story of the extraordinary life of an extraordinary person as he strives to grow, succeed, live, and love. Chef Achatz has shown that he holds himself (and his staff) to the highest standards, and this book does not disappoint in any way. In short, the best book I've read in a very long time. Very highly recommended.

Life, on the Line: A Chef's Story of Chasing Greatness, Facing Death, and Redefining the Way We Eat Overview

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48% Off Discounts: Special Prices for Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) Review

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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) Review

As a business owner, this book is just what I want. it cleared up all the confusion I was feeling about social media. Like 95% of small business owners, I'm so clueless about using social media for my business (I'm great at posting photos of my kids and me hiking) that I would not have even read any book on social media if I didn't know Dave (full disclosure - we're good friends, but no one is making me write this review, and I'm being 100% honest, which is easy in this case, thank goodness. Silence was always an option). I guess I shouldn't be surprised that the same man who machine guns concise tweets and posts all day long can also write long-form so engagingly and informatively. The book is easy to read, complete with useful action items at the end of every chapter, and loaded with real-world examples. From Verizon Fios to United Airlines, practical stories of real-world online successes and failures fill the book. His explanation and definition of how a company needs to be engaged with it's customers is worth the price alone. It's part 21st-century marketing manifesto and part social media owners manual. If Anthony Wiener had read the appendix on using Twitter, he might not be in trouble today.

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) Overview

THE NEW YORK TIMES AND USA TODAY BESTSELLER!

The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.

A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before.

LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

Praise for Likeable Social Media:

"Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant."Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com

"Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world."Seth Godin, author of Poke the Box

"Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human—being likeable—will get you far."Scott Monty, Global Digital Communications, Ford Motor Company

"Dave gives you what you need: Practical, specific how-to advice to get people talking about you."Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking


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34% Off Discounts: Buy Cheap The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue Review

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The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue Review

I've been reading social media marketing books for about a year, and most of them over-promise and under-deliver. This one is different. For the first time, I feel like I "get" it.
It's filled with no-nonsense, practical tips that actually work instead of pie-in-the-sky talk about what social media "can" do.
I started reading the ebook on an airplane, and wasn't quite done when the plane landed -- so I made my husband drive, so I could finish it. If you'd ever ridden with my husband, you'd know that meant I just didn't want to stop reading.
If you want a step-by-step guide to what to do -- and what to avoid -- this is the book for you. I've been a marketer for a long time, so I have some habits to unlearn according to this author. She explained why in a way I can understand, so I might actually follow her advice.

The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue Overview

Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you're using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.But social media marketing isn't like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teach you the "zen" of social media marketing: how to access all the benefits of social media marketing without the stress!With a foreword by New York Times bestselling author Chris Brogan, The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. She provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy.The Zen of Social Media Marketing is also the last social media guide you'll ever need: with the physical book you also get access to the exclusive online edition, which includes regular updates and video extras to make sure you're always on top of the latest in social media.

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44% Off Discounts: Special Prices for Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) Review

Are you looking to buy Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)? here is the right place to find the great deals. we can offer discounts of up to 90% on Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series). check out the link below:

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Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) Review

I should preface this review by saying I have been podcasting and creating content for the web for over five years now, and that I regularly help clients do the same. This said, I was expecting Content Rules to be a good book on the subject, but perhaps one of those that did not speak to me, because of my experience. I was wrong- Content Rules speaks to everyone- even seasoned content creators, by providing the metrics we may know around content creation, but haven't yet articulated, and helps make the case for content for everyone from people getting their feet wet on the Web for the first time, to those who are looking to raise their game and up their level of engagement with others online.
Content Rules is compelling and honest from the introduction on. It is a book I can hand my clients, friends, teachers- almost anyone who wonders why people need to or bother creating content for the web- to help not only explain why compelling content is important, but how to create it. It helps people break down the barriers that often get in the way of creating compelling content, and instead gives them some parameters on how to make sure your authentic and compelling voice shine through. In addition, the examples and case studies in the book bring the rules to life, in a way that will help folks understand how to find their human voice, and why that is so important to success in contrast to another paragraph of over-polished, sanitized, personality-free "safe" messaging.
I'm really excited by Content Rules as a book I can enthusiastically pass on to friends, colleagues, clients and more. If it's between a more generic book on social media or online marketing and this one, you need Content Rules because it will help you understand the fundamental approach you need to take regardless of the tool, platform, network or marketing plan- you need to concentrate on your Content first.

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) Overview

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34% Off Discounts: Buy Cheap Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers Review

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Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers Review

For several weeks, I've been combing my bookshelves for activities to incorporate into my LIM College class on social media marketing. I wanted games to drive home the information in unconventional, interactive ways. I went to my theatre books, my business books, and my books filled with writing exercises. Nothing seemed quite right. And then I found Gamestorming. It felt like a gift out of the sky. My anxiety about the class diminished a bit more with every page.
Gamestorming details games that engage groups, both large and small, in learning and discovery. They work in corporations and in schools, and I'd like to add that they are a valuable tool for navigating just about any decision and complication in life. I found myself noting in nearly every margin how to use each game. The clear, concise description, depictions, and plan for each took a great deal of thought and care from the authors.
The metaphor of life as a game is well worked over. The trouble with the game of life is that there are no rules. You don't make them and neither does anyone else. They change from moment to moment, and the rule that seemed to work today may never be useful again. We are forced in every situation to think on our feet. Gamestorming gives us more confidence and empowers us to take our futures in our own hands.

Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers Overview

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47% Off Discounts: Buy Cheap Presentation Zen: Simple Ideas on Presentation Design and Delivery Review

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Presentation Zen: Simple Ideas on Presentation Design and Delivery Review

This is everything that I want my presentations to be when I'm up on stage... Presentation Zen: Simple Ideas on Presentation Design and Delivery by Garr Reynolds. This will make you rethink everything you've known (and likely done) about how a presentation should be designed.
Contents:
Introduction: Presenting in Today's World
Preparation: Creativity, Limitations, and Constraints; Planning Analog; Crafting the Story
Design: Simplicity - Why It Matters; Presentation Design - Principles and Techniques; Sample Slides
Delivery: The Art of Being Completely Present; Connecting With an Audience
The Next Step: The Journey Begins
Photo Credits; Index
There's so much good stuff here that it's hard to figure out where to begin. Reynolds advocates for a departure from the ordinary style of presentation involving PowerPoint. You've all sat through those (or given them)... Pages of slides, chock full of text, gratuitous use of special effects, etc. Presentation Zen is more about simplicity and storytelling. Your slides should support *you*, the speaker. If someone can get all the information from your slides, why do they need you? Your slides should not overwhelm the audience, but should draw their attention to the point that you are making in your talk. Couple this approach with the ability to tell stories rather than recite facts, and you can put together presentations that will be appreciated, remembered, and best of all, acted upon.
He also gets into how best to design appealing and arresting slides. Reynolds uses sites like iStockPhoto to avoid the overused and cheesy clipart that comes part and parcel with PowerPoint. And rather than just pasting a graphic on the screen under some text, the graphic *becomes* the slide, and the minimal text is positioned on the graphic in such a way that the slide becomes a work of art. Since I do technical presentations, my first objection was that this doesn't give the listener anything to take away in terms of content. But rather than make your slides the take-away, Reynolds suggests that you put together a separate "handout" document that can be given out after the talk (or downloaded). That document can contain the details and facts that you present, without overwhelming the listener during the actual talk. It's a simple concept, but not one that I've seen done often.
The bad thing about a book like this is it points out just how bad I actually am at presenting. The good thing is that it challenges me (as well as shows me) to get a whole lot better. This should be required reading for anyone before they start to put together anything in PowerPoint...

Presentation Zen: Simple Ideas on Presentation Design and Delivery Overview

Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today's world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

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38% Off Discounts: Best Price The One Minute Manager Review

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The One Minute Manager Review

I really liked this book, but for the same reasons I liked it, some may hate it.
First of all, it's an easy read, and it gets its points across by telling a story. Other books, such as The Sixty-Second Motivator, have also used this format succesfully, but this style may not appeal to everyone. To me, it makes the book a lot less boring to read.
Secondly, the book is short. The vast majority of readers will easily be able to read this book in a day. It has bigger font, which I personally liked and thought it made it a joy to read. However here again, some may be turned off by that and consider it to be too "child-like."
Thirdly, the book takes solid mangagerial info and gives it to the reader handily in the form of three "secrets." I found the advice to be very practical and while some may consider it far too simple, it can help you a lot IF you actually apply the info- which I suspect most managers do not.
In conclusion, I recommend this short business classic to anyone looking for better ways to improve their managerial skills. I doubt most will be disappointed. Also liked Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life by the same author.

The One Minute Manager Overview

For more than twenty years, millions of managers in Fortune 500 companies and small businesses nationwide have followed The One Minute Manager's techniques, thus increasing their productivity, job satisfaction, and personal prosperity. These very real results were achieved through learning the management techniques that spell profitability for the organization and its employees.

The One Minute Manager is a concise, easily read story that reveals three very practical secrets: One Minute Goals, One Minute Praisings, and One Minute Reprimands.

The book also presents several studies in medicine and the behavioral sciences that clearly explain why these apparently simple methods work so well with so many people. By the book's end you will know how to apply them to your own situation and enjoy the benefits.

That's why The One Minute Manager has continued to appear on business bestseller lists for more than two decades, and has become an international sensation.


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45% Off Discounts: Best Buy for One Up On Wall Street : How To Use What You Already Know To Make Money In The Market Review

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One Up On Wall Street : How To Use What You Already Know To Make Money In The Market Review

This is the first book I ever read on investing. My cousin, Paul, who was a broker at Merrill Lynch, recommended it to me. I followed Paul into the financial services industry, toiling 12 long years peddling stocks, bonds, mutual funds and insurance products. During my tenure as a Wall Street professional (I use that term very loosely), I must have read 200 different books on investing. Oddly enough, I have discarded many of those poorly written investor guides and still refer back to this classic book penned by Peter Lynch, mutual fund demigod, investment guru, stock-picking legend!
At the heart of Lynch's case is that each individual has enough inherent knowledge and experience to be a successful investor. He uses numerous analogies to show investors:
1. The power of common knowledge (take advantage of what you already know) 2. You don't need to be a Wall Street analyst to uncover great investment opportunities 3. You are not disadvantaged vs. large, institutional investors You don't have to accurately predict the stock market to make money in stocks 4. To keep an open mind to new ideas
From my years on Wall Street, I found many of his theories and ideas to be completely accurate. Many other books I have read focus on the inherent evils of the possessed financial consultant community. Yes, the industry has its problems. However, $8 stock trades are not the only ingredients in profitable investing. In fact, I don't recall him emphasizing the need for discount trades, a fact over-emphasized in almost every other book I have read (remember, I am no longer in the industry...I don't need to strike a case for broker commissions). Instead, he shows you what information to focus on and how to apply it.
Do yourself a favor: Buy this book. Read it twice. It is not outdated...it is timeless. Yea, I know, you already know it all. My advice is to lose the ego and take a refresher course on common sense investing. When you finish, put it on your bookshelf. Do not give it to your kids or neighbors; buy them their own copies. This is a great book!

One Up On Wall Street : How To Use What You Already Know To Make Money In The Market Overview

THE NATIONAL BESTSELLING BOOK THAT EVERY INVESTOR SHOULD OWN Peter Lynch is America's number-one money manager. His mantra: Average investors can become experts in their own field and can pick winning stocks as effectively as Wall Street professionals by doing just a little research. Now, in a new introduction written specifically for this edition of One Up on Wall Street, Lynch gives his take on the incredible rise of Internet stocks, as well as a list of twenty winning companies of high-tech '90s. That many of these winners are low-tech supports his thesis that amateur investors can continue to reap exceptional rewards from mundane, easy-to-understand companies they encounter in their daily lives. Investment opportunities abound for the layperson, Lynch says. By simply observing business developments and taking notice of your immediate world -- from the mall to the workplace -- you can discover potentially successful companies before professional analysts do. This jump on the experts is what produces "tenbaggers," the stocks that appreciate tenfold or more and turn an average stock portfolio into a star performer. The former star manager of Fidelity's multibillion-dollar Magellan Fund, Lynch reveals how he achieved his spectacular record. Writing with John Rothchild, Lynch offers easy-to-follow directions for sorting out the long shots from the no shots by reviewing a company's financial statements and by identifying which numbers really count. He explains how to stalk tenbaggers and lays out the guidelines for investing in cyclical, turnaround, and fast-growing companies. Lynch promises that if you ignore the ups and downs of the market and the endless speculation about interest rates, in the long term (anywhere from five to fifteen years) your portfolio will reward you. This advice has proved to be timeless and has made One Up on Wall Street a number-one bestseller. And now this classic is as valuable in the new millennium as ever.

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35% Off Discounts: Best Buy for Delivering Happiness: A Path to Profits, Passion, and Purpose Review

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Delivering Happiness: A Path to Profits, Passion, and Purpose Review

There has been quite a crop of customer service related books recently, as well as the classics in the field. They each have their own angle, and I'm going to use this brief review as a chance to summarize where Delivering Happiness falls in this group as well as how to complement it with a couple of other books with different approaches that make for a very well-rounded outlook in tandem.
As far as [[Delivering Happiness: A Path to Profits, Passion, and Purpose:]]
I was privileged to get a galley of this much-anticipated title. It's the story of an entrepreneur and the different paths he took (or twists in the one path, depending on how you look at it). A fascinating story, and not just because of the bezillion dollars he got selling the company to amazon. (And: how can you not like a guy who calls his warehouse WHISKY (WareHouse Inventory and Supply in Kentucky -- Page 118)? Heavy emphasis on his pursuit of happiness for himself and his staff -- very admirable and inspiring.
If you're looking to directly transform your customer service/customer experience, you may want to add to Tony's inspiring autobiography some directly actionable books to help you turn his ideas into techniques you can put into practice right away -- and that are highly consonant with Tony's pro-employee, pro-customer, outlook -- I suggest two books --one a classic, one that's new this Spring -- that can take care of this for you.
1. Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization
This, like Tony Hsieh's book, is a new title this Spring. Practical, useful insights from the insiders who created high-tech startups and The Ritz-Carlton. Contains specific prescriptions for how to handle many different customer situations like they're handled at the companies profiled inside (incl: Zappos, Ritz-Carlton, Netflix, Charlie Trotter's, Lexus,), appendices with scripts you can use right away, etc.
2. [[Customers For Life: How To Turn That One-Time Buyer Into a Lifetime Customer]]
This is an older title, and a classic: how a texas cadillac dealer, of all people, mastered great customer service. Extremely simple, but never simplistic. Has inspired many business leaders since it was written. Many pages have usable, actionable insights. If you don't have this in your library (and in your psyche) yet, why not? You can probably grab it used for next to nothing, and the wisdom is timeless enough that you hardly need the "latest revised edition" if you need to save a few dollars.

Delivering Happiness: A Path to Profits, Passion, and Purpose Overview

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Now, Discover Your Strengths Review

Trying to overcome your weaknesses is a waste of time, according to Marcus Buckingham and Donald O. Clifton, Ph.D., of the Gallup Organization, and authors of the book NOW, DISCOVER YOUR STRENGTHS (Free Press, 2001).
"Casting a critical eye on our weaknesses . . . will only help us prevent failure. It will not help us reach excellence," they write in their thought-provoking book, the follow-up to the outstanding and best-selling Gallup work, FIRST, BREAK ALL THE RULES (Simon & Schuster, 1999).
Most organizations fail to achieve excellence, the authors contend, because they also fall into the "overcome your weaknesses" trap. Companies do a poor job of tapping the potential already present on their payroll because they try to make employees into something they're not-at the expense of exploiting individuals' innate talents.
Furthermore, Gallup researchers conclude that most of the energy, time, and money that organizations place on trying to hire, train, and develop well-rounded employees is wasted. "When we studied them, excellent performers were rarely well-rounded. On the contrary, they were sharp," the authors quip.
Internet Connection. To actually discover your strengths, you cannot rely on the book's pages. You must go online to complete an innovative web-based assessment that identifies your top five individual talent-strengths (and provides you with a brief custom report that you can print or email to someone, like your spouse or boss).
Oddly, if you like the assessment, you cannot purchase additional assessments for your staff, spouse, kids, or anyone else. For them to access the assessment, they must each buy another book.
Other Weaknesses. The book encourages managers to review and become familiar with their direct reports' strength analyses (so as to manage to each individual uniquely). But the authors provide neither a mechanism nor a process to do this.
You are told to consult the book for suggestions on managing your employees who each embody unique mixes of some 34 different strengths. Dauntingly, the authors tell us there are "over thirty-three million possible combinations of the top five strengths." A well-intending manager apparently has a lot of customizing to do. The book provides scant help for that.
Putting the Strengths concept to work more broadly in the organization is even more complex and overwhelming. Selecting and promoting people, as suggested in the book's "Practical Guide," requires profiling at least 100 employees who are all working in the same job (50 top achievers and 50 clunkers). Then you build a database of statistically significant trait patterns. Then you buy every candidate a book, give them a web connection... Then you try to do pattern matching...
The so-called Practical Guide quickly appears all but practical to all but the largest operations.
Target: HR Folk. The authors also take a swing at their firm's consulting customers-HR departments. They assail broad competency training efforts and write: "Many human resources departments have an inferiority complex. With the best of intentions they do everything they can to highlight the importance of people, but when sitting around the boardroom table, they suspect that they don't get the same respect as finance, marketing, or operations. In many instances they are right, but, unfortunately, in many instances they don't deserve to. Why? Because they don't have any data."
Unfortunately, this book does NOT provide them with meaningful solutions for closing that gap (other than, presumably, hiring Gallup consultants for large scale projects).
My Motivation. Gallup's StrengthFinder report tells me that my top personal strengths include the Maximizer tendency-which compels me to "transform something strong into something superb." And the Command strength--characterized as feeling "compelled to present the facts or the truth, no matter how unpleasant it may be."
The truth is this: One can't help but think that the well-constructed concept advanced in this enlightening and occasionally entertaining book might have gone from strong to superb. But instead, it seems to have been rushed to market to quickly capitalize on the success of FIRST, BREAK ALL THE RULES. And that's too bad. Because this worthwhile book, as is true of many of the people it intends to help, has considerable strengths undermined by what are otherwise correctable weaknesses.

Now, Discover Your Strengths Overview

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Lowest Price Fundamentals of Corporate Finance Standard Edition Review

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Fundamentals of Corporate Finance Standard Edition Review

I bought this book for my finance class. It's my first finance book, so it's difficult for me to judge whether it's a good finance book or not. Though I can say that the book is easy to read and the best part for me was that it provided a website with chapters presentations, exercises, and quizes, which really helped me to prepare for the tests. In general, I think that the authors did a good job to introduce finance to people who are not familiar with the subject.

Fundamentals of Corporate Finance Standard Edition Overview

The best-selling Fundamentals of Corporate Finance (FCF) is written with one strongly held principle– that corporate finance should be developed and taught in terms of a few integrated, powerful ideas.As such, there are three basic themes that are the central focus of the book:1) An emphasis on intuition—underlying ideas are discussed in general terms and then by way of examples that illustrate in more concrete terms how a financial manager might proceed in a given situation.2) A unified valuation approach—net present value (NPV) is treated as the basic concept underlying corporate finance.Every subject covered is firmly rooted in valuation, and care is taken to explain how particular decisions have valuation effects.3) A managerial focus—the authors emphasize the role of the financial manager as decision maker, and they stress the need for managerial input and judgment.The Ninth Edition continues the tradition of excellence that has earned Fundamentals of Corporate Finance its status as market leader.Every chapter has been updated to provide the most current examples that reflect corporate finance in today's world.The supplements package has been updated and improved, and with the new Excel Master online tool, student and instructor support has never been stronger.

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Best Price Case in Point: Complete Case Interview Preparation (10th Anniversary Edition) Review

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Case in Point: Complete Case Interview Preparation (10th Anniversary Edition) Review

Case in Point is a must read for people who are serious about getting a consulting job.
Having said that, this book will not help you get a consulting job unless:
(a) You are already interested in business; and
(b) Have good common sense; and
(c) Are comfortable with quantitative questioning; and
(d) Have good interviewing skills; and
(e) have an impressive enough CV to get an interview.
The above does not apply if you are one of those exceptional people who will probably receive offers everywhere you go (in which case the book may still be useful nonetheless).
After reading this book I interviewed with both Bain and McKinsey (for AC and BA positions) as well as with a number of investment banks. Ultimately I received a couple of offers at investment banks, was knocked out in the second round at Bain and received an offer from McKinsey.
Surprisingly the concepts I learnt in the book helped me with my IB interviews (at places such as Merrill Lynch and Morgan Stanley) as once they establish the basics (ie you can do DCF and understand undergraduate finance 101) they quickly move to strategy-type questioning where people familiar with consulting frameworks have a massive advantage.
Advantages of the Book
The advantage of this book is that it gives you a number of frameworks which can be adapted to answer pure strategy questions. I am aware of no other books that give you such detailed frameworks. The book then gives you a large number of practice questions (most of them are `allegedly' based on real interviews), shows the implementation of those frameworks in candidate answers and then critiques those answers.
To give you an example of how the book worked well for me - take my Bain interview Rnd 1 - the question was Toys R Us is thinking of putting in Vet surgeries in its stores - is it a good idea or not? What should they be thinking about? I was able to draw on the Case in Point problem of a retail store looking at putting a banking outlet in its store to guide my answer. If you immediately know that the things you should be looking at are entering a new market frameworks as well as synergy analysis and the potential for cannibalisation of store space you can arrive at an answer quickly that makes you look more insightful than the average.
In one of my McK round 1 interviews I was actually told that I had hit every single point on the answer guide. Not bad considering that I hadn't thought of anything original.
Disadvantages
One disadvantage of this book are that you can become so proficient with the frameworks that you can start using a framework that the interviewer wasn't wanting. Perhaps this was my overconfidence!
To give you an example in Bain Rnd 2 I was asked about a private equity company that had bought a company and wanted to "grow the business". I immediately started using a "grow the business" framework - ie revenue enhancement model, when it actually turned out that the interviewer wanted a cut cost to boost profitability model that focussed on holding period and exit strategy.
Another disadvantage is that you never are allowed enough time to write down your proposed framework to the answer before you are required to start answering the case so you better have it all worked out in your head. A follow on problem of this is that your answer can seem "creative but unstructured". I personally found that Bain obsessed about structure but McK cared more about creativity.
Some of the frameworks also need improving as they are too esoteric (especially at an entry level). The profit equation for example that Cosentino uses in the 5th edition is (I believe) so esoteric that if I had written it down I would have been laughed at. The one he advocates in the 4th edition is superior.
The pricing section is very insightful (and interesting) but did not help me much with questions about corporate valuation (ie "we have an exploding offer in 20 minutes and need to decide whether we sell the factory for $5 million or not") where I had to fall back on what I had learned about accounting and finance in my undergraduate degree. This question arose in both Bain and McKinsey cases.
Another thing that puzzled me is whether this book is targeted at MBA level entrants or undergraduates.
Conclusion
Overall the book is excellent and if married with the online questions (which you have to buy separately) can enhance case-interviewing immeasurably. I know friends of mine who I would consider smarter than me that bombed out spectacularly because they hadn't prepared.
If you want to prepare then this is the gold standard. Successful preparation with this book will take at least 20+ hours.
It won't however get you a job unless you bring the qualities to the table that the firms are after - eg leadership, presence, good grades and business acumen.

Case in Point: Complete Case Interview Preparation (10th Anniversary Edition) Overview

Cosentino demystifies the consulting case interview. He takes you inside a typical interview by exploring the various types of case questions and he shares with you a system that will help you answer today's most sophisticated case questions. This new edition includes new case material plus 10 Partner cases to make it easy to give cases to your classmates.

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43% Off Discounts: Best Price The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Review

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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Review

This book is a guide to success for small business owners. Gerber is the founder of a consulting company for small businesses. In the beginning of the book, Gerber cites the well-known failure-rate statistics for small business: 40% fail in 1 year. Of those who survive 1year, 80% fail in 5 years, and of those who survive 5 years, another 80% fail. Over the years, Gerber has observed that the small business owners who fail often share a number of characteristics, while those who succeed do so not by luck, brains, or perseverance, but by taking a different approach. This book explains the approach that is necessary for a business to survive and thrive.
One of Gerber's most striking observations is that most small businesses are started by "technicians", that is people who are skilled at something and who enjoy doing that thing. (A technician can be anything from a computer programmer to plumber to a dog groomer to a musician or lawyer.) When these technicians strike out on their own, they tend to continue doing the work they are skilled at, and ignore the overarching aspects of business. Without clear goals and quantification benchmarks, they soon find themselves overworked, understaffed, and eventually broke. Worst of all, they may come to hate the work they do. Rather than owning a business, they own a job, and they find themselves working for managers who are completely clueless about how to run a business- -themselves.
The solution, Gerber argues, is for every business owner, especially the technician-owners, to balance their business personalities. According to Gerber, every business owner needs to simultaneously be an entrepreneur and a manager as well as a technician. The technician is the worker-bee, the one who produces the product. The manager makes sure operations and finances run smoothly and consistently. The entrepreneur formulates the goals, and steers the business in the direction needed to reach those goals. Of these three personalities, the entrepreneur is key- -without it, the technician will work himself or herself to death or bankruptcy. As the business grows, the business owner will need to draw away from the technician work and manager work and delegate this work, rather than abdicate this, to others.
For turning businesses around, or getting them off the right foot, Gerber suggests looking at franchises as a model. In comparison to the dismal rate of ordinary small-business start-ups, 75% of franchises succeed at 5 years. The reason they succeed is that they are set up so that any unskilled person off the street could walk in, buy a franchise, run all operations in the franchise, and have a fairly good chance of success. The product of franchise companies is a business model, not food, hotel rooms, etc. In order to meet this level of success, franchise companies have clear operations manuals, procedures, consistent sales approaches- -every detail of running the business is specified down to dress codes and wall paper.
By asking us to consider the franchise approach, Gerber is not saying to go out and buy a franchise license. Instead, he says to imagine that you want to sell your business as a successful franchise within a finite period of time. If so, what will you need to do regarding your business plan and management in order to meet this goal? That is, if you were going to make your business fool-proof so that any unskilled person could take over as owner after a few years and succeed with it, what will you need to do?
Overall, I found the ideas in this book extremely profound and incredibly useful for my own small-business venture. The writing style can be a bit wordy and choppy at times, which is the only reason why I did not give this book full marks. If you're a small business owner whose business is out of control, stagnant, or worse, or if you're thinking of going into business yourself, this book can be of immeasurable value.

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Overview

In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.


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40% Off Discounts: Buy Cheap The Leadership Challenge, 4th Edition Review

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The Leadership Challenge, 4th Edition Review

Without a doubt, this is the best leadership book on the market! I have read more than 200 "leadership" books in the past ten years and this is by far the best. It takes real world situations and boils them down into the five areas that the authors state are the basics of leadership. It is not about the GE's of the world but everyday leaders, people you never hear about and how their personal "bests" have proven invaluable as leaders. I read this book annually just to be reenergized and focused as a leader. No leader should be without this book!

The Leadership Challenge, 4th Edition Overview

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44% Off Discounts: Lowest Price Reckless Endangerment: How Outsized Ambition, Greed, and Corruption Led to Economic Armageddon Review

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Reckless Endangerment: How Outsized Ambition, Greed, and Corruption Led to Economic Armageddon Review

I have long admired Gretchen Morgenson and cheered when she was awarded a Pulitzer. Perhaps this book in conjunction with her hard-hitting NY Times reporting will garner her another one. She deserves it. The authors echo my sentiments precisely in their introduction "...felt compelled to write this book because we are angry that the American economy was almost wrecked by a crowd of self-interested, politically influential and arrogant people who have not been held accountable for their actions." And the people who did it "...continue, even now, to hold sway in the corridors of Wall Street and Washington."
I have nothing against the vastly wealthy and sometimes - OK, frequently - dream wistfully of joining their ranks, but I do care about how this wealth is accumulated. Entrepreneurs who build companies, executives who take these companies to the next level and the one after that, highly talented and gifted persons - in arts and sports - who command premium remuneration all enrich society. Many financial titans, on the other hand, do not create wealth. They are unusually adept in extracting it for personal gain while simultaneously impoverishing society and holding it hostage. They operate on the principle that "My gain is mine and only mine. My loss is actually yours." And they know how to spread enough largesse that enablers like accountants, rating agencies and regulators fall into line and they buy off politicians with consummate skill. They try - increasingly ineffectively - to justify their existence by claiming that they perform crucial service by "allocating capital" and "increasing efficiency." They further claim that they should not be regulated because they can do a better job of regulating themselves. The fish is starting to stink pretty bad.
What makes this book a valuable read is that the authors explain exactly how this process works and they are not shy about naming names. For example, you learn how James Johnson, the erstwhile CEO of Fannie Mae built it into a colossus that gradually jettisoned all prudence in lending and vastly enriched himself and a bunch of cronies. He also suborned powerful legislators like Barney Frank, the powerful Massachusetts Democrat. And, lastly, he looked on and encouraged Wall Street firms to do the same and used that as justification to increase the scale of his own operations. And, Oh! I almost forgot, he also admonished fresh graduates to pursue their careers with "honesty and integrity". When Johnson left Fannie Mae, a senior executive recalled "...we always won, we took no prisoners and we faced little organized political opposition." He continued to be politically influential and was an adviser to the current president until forced to resign because it surfaced that he had received sweetheart loans from a leading purveyor of toxic financial junk.
Did you ever feel that "You scratch my back and I'll scratch yours" is the norm on Wall Street? Consider this: Stephen Friedman, former CEO of Goldman Sachs was a director of Fannie Mae when the directors improperly allowed company executives to set earnings targets that they could meet. Federal investigators concluded that "As a direct result, senior management reaped ongoing and extensive financial rewards through accounting manipulation." Johnson was then inducted to the board of Goldman Sachs - when Hank Paulson became CEO - and promptly made chair of the compensation committee. He dispensed some of the richest paychecks on Wall Street and these became the norm as other firms played catch-up. In fact, Johnson chaired the compensation committees of every board he sat on.
Angelo Mozilo, founder and CEO of Countrywide, was a good friend of Johnson's and used his methods to grow the cancer that was Countrywide. The company made it a policy to give sweetheart loans to persons in power - these VIP loans were informally known as Friends of Angelo loans. Richard Holbrooke got such a loan. So did Senators Chris Dodd, Kent Conrad and Barbara Boxer. So did Donna Shalala, former head of Health and Human Services and Alfonso Jackson, secretary of HUD. And Countrywide hired sons and daughters and relatives of the influential and made sure that they were not fired during mass layoffs. Do you think it is possible, just barely possible, that these policies are what enabled that tumor to grow so large without surgery even being considered?
There were people who tried to stem the disastrous tide such as Mark Kohodes the money manager who shared damaging information about NovaStar - a Countrywide clone - with the SEC to no avail. And Armando Falcon, the regulator who tried to rein in Fannie Mae and was bludgeoned for his pains. And William Brennan of the Atlanta Legal Aid who drafted tough anti-predatory-lending legislation and then had it go nowhere.
This book will make you well informed. It will also make you sad because not much has changed in the system and the same players are still active. Can someone please tell me why we "respect" these CEOs instead of crossing the street when we see them coming our way?

Reckless Endangerment: How Outsized Ambition, Greed, and Corruption Led to Economic Armageddon Overview

The New York Times's Pulitzer Prize-winning columnist reveals how the financial meltdown emerged from the toxic interplay of Washington, Wall Street, and corrupt mortgage lenders.In Reckless Endangerment, Gretchen Morgenson, the star business columnist of The New York Times, exposes how the watchdogs who were supposed to protect the country from financial harm were actually complicit in the actions that finally blew up the American economy. Drawing on previously untapped sources and building on original research from coauthor Joshua Rosner—who himself raised early warnings with the public and investors, and kept detailed records—Morgenson connects the dots that led to this fiasco. Morgenson and Rosner draw back the curtain on Fannie Mae, the mortgage-finance giant that grew, with the support of the Clinton administration, through the 1990s, becoming a major opponent of government oversight even as it was benefiting from public subsidies. They expose the role played not only by Fannie Mae executives but also by enablers at Countrywide Financial, Goldman Sachs, the Federal Reserve, HUD, Congress, the FDIC, and the biggest players on Wall Street, to show how greed, aggression, and fear led countless officials to ignore warning signs of an imminent disaster. Character-rich and definitive in its analysis, this is the one account of the financial crisis you must read.

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Organizational Behavior (14th Edition) Review

The book did not come with the student access code needed to utilize mymanagementlab (student resource). The right thing to do would be to explicitly tell the potential customer that although it is the mymanagementlab series, IT DOES NOT COME WITH AN ACCESS CODE. THIS MUST BE PURCHASED SEPARATELY.
Sincerely,
A student who may shop elsewhere next time

Organizational Behavior (14th Edition) Overview

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