16% Off Discounts: Special Prices for Sport Marketing - 3rd Edition Review

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Sport Marketing - 3rd Edition Review

This book sets the standard for sport marketing literature. Sport Marketing provides a good overview of marketing concepts and how they are applied to the sport product. Dr. Sutton is THE guru of sports marketing and delivers a quality instructional and practical guide for the serious sport manager.

Sport Marketing - 3rd Edition Overview

Sport Marketing, Third Edition, the latest version of the leading sport marketing text, directs students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. The text has been thoroughly updated with a comprehensive ancillary package, new examples and perspectives from the field, and the latest information about marketing in the burgeoning sport industry.

Using real-world examples and an engaging writing style, the distinguished authors provide valuable new material about key areas in sport marketing that prepares students for careers in the industry. The following are updates to the new edition:

-Foreword written by David J. Stern, Commissioner of the National Basketball Association

-A new chapter on branding and how to apply it in a sport context, including examples of successful efforts

-A greatly expanded chapter on research in sport marketing, recognizing recent and significant technological developments that allow sport marketers to reach consumers

-An updated final chapter containing opinions from industry insiders about what sport marketers can expect in the years ahead The highly respected authors have long been recognized for their ability to define this exciting field, and they continue to engage readers by providing several updated references and real-life examples. These elements not only make the material more interesting for students to read but also allow them to easily translate concepts presented in the text into situations they will encounter in the working world.

The text incorporates all areas of marketing into an exciting and sport-specific context. Students will learn how to build a sport marketing plan, study the behaviors of sport consumers, and gain an understanding of market segmentation and pricing. The text also includes extensive information on promotion, sales, distribution, and public relations in sport. After reading this book, students will be able to apply the concepts of marketing to the distinct sport enterprise.

This new edition is complemented by a large and complete package of ancillary materials that will enhance the presentation of the material and provide a richer learning experience for students. A new instructor guide, test package, and PowerPoint presentation package are offered through a convenient product-specific Web site at www.HumanKinetics.com/SportMarketing.

Even though this text is written primarily for students, the authors go beyond theory to stress real-world applications, providing a wonderful reference for professionals and a useful guide that allows practitioners to apply key concepts to the work they do every day.

This text will help students and others interested in marketing products in the expansive field of sport to understand the foundations of sport marketing and how to use marketing effectively. Most important, they'll learn how to incorporate these fundamentals into their own workplace.


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48% Off Discounts: Special Prices for Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) Review

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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) Review

As a business owner, this book is just what I want. it cleared up all the confusion I was feeling about social media. Like 95% of small business owners, I'm so clueless about using social media for my business (I'm great at posting photos of my kids and me hiking) that I would not have even read any book on social media if I didn't know Dave (full disclosure - we're good friends, but no one is making me write this review, and I'm being 100% honest, which is easy in this case, thank goodness. Silence was always an option). I guess I shouldn't be surprised that the same man who machine guns concise tweets and posts all day long can also write long-form so engagingly and informatively. The book is easy to read, complete with useful action items at the end of every chapter, and loaded with real-world examples. From Verizon Fios to United Airlines, practical stories of real-world online successes and failures fill the book. His explanation and definition of how a company needs to be engaged with it's customers is worth the price alone. It's part 21st-century marketing manifesto and part social media owners manual. If Anthony Wiener had read the appendix on using Twitter, he might not be in trouble today.

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) Overview

THE NEW YORK TIMES AND USA TODAY BESTSELLER!

The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.

A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before.

LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

Praise for Likeable Social Media:

"Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant."Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com

"Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world."Seth Godin, author of Poke the Box

"Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human—being likeable—will get you far."Scott Monty, Global Digital Communications, Ford Motor Company

"Dave gives you what you need: Practical, specific how-to advice to get people talking about you."Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking


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34% Off Discounts: Buy Cheap The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue Review

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The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue Review

I've been reading social media marketing books for about a year, and most of them over-promise and under-deliver. This one is different. For the first time, I feel like I "get" it.
It's filled with no-nonsense, practical tips that actually work instead of pie-in-the-sky talk about what social media "can" do.
I started reading the ebook on an airplane, and wasn't quite done when the plane landed -- so I made my husband drive, so I could finish it. If you'd ever ridden with my husband, you'd know that meant I just didn't want to stop reading.
If you want a step-by-step guide to what to do -- and what to avoid -- this is the book for you. I've been a marketer for a long time, so I have some habits to unlearn according to this author. She explained why in a way I can understand, so I might actually follow her advice.

The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue Overview

Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you're using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.But social media marketing isn't like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teach you the "zen" of social media marketing: how to access all the benefits of social media marketing without the stress!With a foreword by New York Times bestselling author Chris Brogan, The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. She provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy.The Zen of Social Media Marketing is also the last social media guide you'll ever need: with the physical book you also get access to the exclusive online edition, which includes regular updates and video extras to make sure you're always on top of the latest in social media.

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44% Off Discounts: Special Prices for Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) Review

Are you looking to buy Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)? here is the right place to find the great deals. we can offer discounts of up to 90% on Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series). check out the link below:

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Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) Review

I should preface this review by saying I have been podcasting and creating content for the web for over five years now, and that I regularly help clients do the same. This said, I was expecting Content Rules to be a good book on the subject, but perhaps one of those that did not speak to me, because of my experience. I was wrong- Content Rules speaks to everyone- even seasoned content creators, by providing the metrics we may know around content creation, but haven't yet articulated, and helps make the case for content for everyone from people getting their feet wet on the Web for the first time, to those who are looking to raise their game and up their level of engagement with others online.
Content Rules is compelling and honest from the introduction on. It is a book I can hand my clients, friends, teachers- almost anyone who wonders why people need to or bother creating content for the web- to help not only explain why compelling content is important, but how to create it. It helps people break down the barriers that often get in the way of creating compelling content, and instead gives them some parameters on how to make sure your authentic and compelling voice shine through. In addition, the examples and case studies in the book bring the rules to life, in a way that will help folks understand how to find their human voice, and why that is so important to success in contrast to another paragraph of over-polished, sanitized, personality-free "safe" messaging.
I'm really excited by Content Rules as a book I can enthusiastically pass on to friends, colleagues, clients and more. If it's between a more generic book on social media or online marketing and this one, you need Content Rules because it will help you understand the fundamental approach you need to take regardless of the tool, platform, network or marketing plan- you need to concentrate on your Content first.

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) Overview

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Lowest Price The 39 Clues: Cahills vs. Vespers Book 1: The Medusa Plot Review

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The 39 Clues: Cahills vs. Vespers Book 1: The Medusa Plot Review

Two years have passed since Amy and Dan survived the hunt for the 39 clues. The now 16- and 13-year-olds have settled into the rebuilt mansion of their dear grandmother, with Uncle Fiske and Nellie as legal guardians. Both have grown and matured some; Amy even has a steady boyfriend named Evan. She still stutters sometimes, but has more confidence in herself. She knows that she will never escape being a Cahill, so she has been preparing herself for anything with constant workouts, self-defense lessons, and a fancy command center with lots of high-tech stuff. Dan, on the other hand, is bored. After racing around the world on an important quest, eighth grade seems rather trivial. He even drops into periods of depression. But before long, things get interesting --- and life-threatening --- again.
The Cahills are finally attempting a peaceful reunion, having called a cease fire. The older generation hasn't quite gotten the hang of it yet, but the younger cousins have actually become friends. Sort of. This is good as there's another enemy lurking about, and the Cahills will have to band together in order to survive. The evil Vespers kidnap seven of the Cahills to use as ransom: Nellie, Reagan, Uncle Fiske, Natalie, Alistair Oh, Ted, and 12-year-old Phoenix Wizard. The Vespers are using the hostages to force Dan, Amy and their cousins scrambling to steal a priceless painting of a severed Medusa head.
But nothing is as it seems, and trust is treacherous. Dan and Amy have serious doubts that they will be able to rescue Nellie and the other hostages in time. While Amy hits the library for research and reaches out to other Cahill resources, Dan starts on a backup plan. At the end of the clue hunt, they had destroyed the very dangerous 39-ingredient formula invented by Gideon Cahill that would have given a person absolute power. No human should have that kind of power. But one copy of the formula still exists --- in Dan's photographic memory. Dan starts collecting the rare ingredients to recreate the formula that he will use on himself to save Nellie.
This new spinoff series from the original 39 Clues books starts off with an adventurous bang. Gordon Korman takes the lead novel and does an outstanding job with lots of excitement, nonstop action and more around-the-world quests. In the first book, he shoots Dan and Amy off to Florence, Italy, to hunt down the famous and grotesque painting of the severed Medusa head. He uses lots of vivid imagery to set the scenes, giving readers a unique look at the story. Dan and Amy are a bit older, with different hurdles to overcome and mountains to traverse; Amy is in a serious relationship, and Dan is struggling with some depression. This may explain why the humor is a bit keyed down here as compared to previous installments, though the story does have some funny parts.
Keep your eyes roving for those clues stashed in the pages! Book Two is due out in December 2011 courtesy of Jude Watson.
--- Reviewed by Chris Shanley-Dillman

The 39 Clues: Cahills vs. Vespers Book 1: The Medusa Plot Overview

Are you ready to save the world? The bestselling series returns with an adventure spanning 6 explosive books and a website that places readers right in the action.Thirteen-year-old Dan Cahill and his older sister, Amy, thought they belonged to the world's most powerful family. They thought the hunt for 39 Clues leading to the source of that power was over. They even thought they'd won. But Amy and Dan were wrong.One by one, distress calls start coming in from around the globe. Cahills are being kidnapped by a shadowy group known only as the Vespers. Now Amy and Dan have only days to fulfill a bizarre ransom request or their captured friends will start dying. Amy and Dan don't know what the Vespers want or how to stop them. Only one thing is clear. The Vespers are playing to win, and if they get their hands on the Clues . . . the world will be their next hostage.

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45% Off Discounts: Purchase Cheap Influence: Science and Practice (5th Edition) Review

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Influence: Science and Practice (5th Edition) Review

"Influence" by Robert Cialdini is one of the most wonderful and influential books I've ever read! Other books have been written on the topic, but Cialdini's is the best and most influential of them all.
"Influence" deals with the study of persuasion, compliance, and change - a subject that has application for every area of life. Cialdini presents the latest research on influence in a compelling way, clearly stating the 6 principles of influence and providing wonderful illustrations of each principle from advertising, psychology and other fields. If we understood these 6 principles better, we would be less subject to manipulation from others (for example, the manipulation to buy things we don't need or to buy more than we need). We might, in turn, also be able to understand how to influence others for good.
The 6 principles of influence are:
1. The Rule of Reciprocation: "We should try to repay in kind what another person has provided us."
2. Commitment and Consistency: "Once we make a choice or take a stand, we will encounter personal and interpersonal pressures to behave consistently with that commitment."
3. Social Proof: "We determine what is correct by finding out what other people think is correct."
4. Liking: "We most prefer to say yes to the requests of people we know and like."
5. Authority - we have a deep-seated sense of duty to authority
6. Scarcity - something is more valuable when it is less available
I find that in my own life, these 6 principles are remarkably powerful and have the ability to explain a lot of the behavior I observe as a father, teacher, and priest. We would all benefit from memorizing and mastering these six principles. They are simple but extremely powerful. My daughter read this book when she was 14 or 15, and I had to wrestle with her to get it back because she loved it so much! I only hope she doesn't begin using the principles against me!
One of the best parts of the book is the wonderful examples of each principle that Cialdini provides. An experiment to demonstrate the principle of authority, conducted by Stanley Milgram, is the classic example. In this experiment, two volunteers show up to help with an experiment, purportedly to test the effect of punishment on learning and memory. A researcher in a lab coat with a clipboard explains the experiment to the volunteers and that one is to take the role of the Teacher, who will administer increasingly higher levels of electric shock to the other volunteer, the Learner. Every time the Learner got a question incorrect, the Teacher was to administer a higher level of shock. However, the real experiment was to test how willing the Teacher was to administer pain to the innocent Learner, who was not really another volunteer but an actor pretending to be in increasing stages of pain. The results shocked everyone, for Milgram discovered that about two-thirds of the subjects were willing to administer the highest level of electric shock. The reason? Their deep-seated duty to authority.
Influence is filled with many such fascinating and useful examples of how our lives are influenced by others. I highly recommend the book to all readers, for influence is something common to us all, for good or for evil.

Influence: Science and Practice (5th Edition) Overview

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

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43% Off Discounts: Special Prices for Influence: The Psychology of Persuasion (Collins Business Essentials) Review

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Influence: The Psychology of Persuasion (Collins Business Essentials) Review

As I sit here and write, I wonder why I did not draft this review long before now. I read Cialdini's book about five years ago and have been hooked ever since. It is simply a superb book about influence.
Cialdini believes that influence is a science. This idea attracted me. As a rhetorician, I have always thought of persuasion as more of an art. Cialdini, however, makes a first-rate case for the science point of view. But maybe most importantly, he makes his case in a well-written, intelligent, and entertaining manner. Not only is this an important book to read, it is a fun book to read too.
He introduces you to six principles of ethical persuasion: reciprocity, scarcity, liking, authority, social proof, and commitment/consistency. A chapter is devoted to each and you quickly see why Cialdini looks at influence as a science. Each principle is backed by social scientific testing and restesting. Each chapter is also filled with interesting examples that help you see how each principle can be applied. By the end of the book, I had little doubt that these are six important dimensions of human interaction.
I highly recommend this book to all professionals. It does not matter if you are a manager, sales person, pastor, or non-profit volunteer. The ideas in this book, once applied, will make it easier for you to accomplish your goals. In a video featuring the author, Professor Cialdini even goes so far as to promise that these principles can help you influence the most resistant of all audiences--your children.
With a claim like that, who wouldn't be intrigued?
My advice is to read this sooner rather than later. You will be quite glad you did.

Influence: The Psychology of Persuasion (Collins Business Essentials) Overview

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38% Off Discounts: Best Price Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (P.S.) Review

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Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (P.S.) Review

Steven Levitt, an economist at U Chicago, is less interested in numbers and more interested in why people turn out the way they do. He examines the influence of incentive, heredity, the neighborhood you grew up in, etc.
Some of his conclusions are less than earth-shattering. For example, African-American names (DeShawn, Latanya) don't influence African-American test performance. As a second example, Levitt compiled data regarding online dating websites and concluded that bald men and overweight women fared badly. Not rocket science.
However, Levitt livens up the book with some controversial discussions. He believes that the dramatic drop in crime in the 1990s can be traced to Roe v. Wade. He thinks that the children who would have committed crimes (due to being brought up by impoverished, teenage, single mothers) are simply not being born as often.
He also writes about the man who more or less singlehandedly contributed to the KKK's demise by infiltrating their group and leaking their secret passwords and rituals to the people behind the Superman comic book (Superman needed a new enemy).
Interestingly, he also discusses how overbearing parents don't contribute to a child's success. For example, having a lot of books in the house has a positive influence on children's test scores, but reading to a child a lot has no effect. Highly educated parents are also a plus, while limiting children's television time is irrelevant. Similarly, political candidates who have a lot of money to finance their campaigns are still out of luck if no one likes them.
In the chapter entitled "Why Drug Dealers Live With Their Mothers," Levitt explores the economics of drug dealing. An Indian, Harvard-affiliated scholar decided to get up close and personal with crack gangs and got some notebooks documenting their finances. Levitt concludes that drug dealers' empires are a lot like McDonald's or the publishing industry in Manhattan - only the people on the very top of the pyramid do well financially, while the burger flippers, editorial assistants, and low-level drug runners don't (indeed, some of them work for free, or in return for protection!)
Overall, this is a lively read, with some obvious conclusions and some not so obvious.

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (P.S.) Overview

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43% Off Discounts: Best Price Made to Stick: Why Some Ideas Survive and Others Die Review

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Made to Stick: Why Some Ideas Survive and Others Die Review

With an entertaining blend of case studies and startling research, the Heath brothers lay out the critical elements of a sticky idea. They are--
1. Simplicity
2. Unexpectedness
3. Concreteness
4. Credibility
5. Emotions
6. Stories
As you might expect, the authors use these techniques to drive home their point. For example, in the chapter on stories, they talk about Subway's Jared campaign--quite a dramatic behind-the-scenes story besides being a near perfect example of storytelling in marketing.
Although these six elements seem like common sense, they are woefully underapplied in business communication. The authors state it well--
"Business managers seem to believe that, once they've clicked through a PowerPoint presentation showcasing their conclusions, they've successfully communicated their ideas. What they've done is share data."
Well researched, easy to read and hard to forget.

Made to Stick: Why Some Ideas Survive and Others Die Overview

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42% Off Discounts: Buy Cheap Switch: How to Change Things When Change Is Hard Review

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Switch: How to Change Things When Change Is Hard Review

Chip and Dan Heath have once again summoned a lively writing style to present a series of compelling insights that make this book even more interesting as well as more valuable than its predecessor, Made to Stick. As they explain in the first chapter, "In this book, we argue that successful changes share a common pattern. They require the leader of change to do three things at once: To change someone's behavior, you've got to change that person's situation...[to cope with the fact that change] is hard because people wear themselves out. And that's the second surprise about change: What looks like laziness is often exhaustion...If you want people to change, you must provide crystal clear direction [because what] looks like resistance is often a lack of clarity." Throughout, the Heaths work within a narrative, best viewed as a "three-part framework," as they provide countless real-world (as opposed to hypothetical or theoretical] examples and - to their great credit - also provide a context or frame-of-reference for each.
Moreover, the Heaths invoke a few extended metaphors. The most important of these are the Rider (i.e. our rational side), the Elephant, (i.e. our emotional and instinctive side) and the Path (i.e. the surrounding environment in which change initiatives will be conducted). The challenge is to direct the Rider, motivate the Elephant, and shape the Path to make change more likely, "no matter what's happening with the Rider and Elephant...If you can do all three at once, dramatic change can happen even if you don't have lots of power or resources behind you."
Donald Berwick offers an excellent case in point. In 2004, in his position as a doctor and the CEO of the Institute for Healthcare Improvement (IHI), he had developed some ideas as to "how to save lives - massive numbers of lives" and his ideas were so well-supported by research that they were indisputable and yet "little was happening" until he spoke at a professional meeting and proposed six very specific interventions to save lives. Within two months, more than 1,000 hospitals had signed up. Eighteen months later, to the day (June 14, 2006) he had previously announced that he'd promised to return, he announced the results: "Hospitals enrolled in the 100,000 Lives Campaign have collectively prevented an estimated 122,300 avoidable deaths and, as importantly, have begun to institutionalize new standards of care that will continue to save lives and improve health outcomes into the future." He had directed his audience's Riders (i.e. hospital administrators), he had motivated his audience's Elephants by making them feel the compelling need for change, and he had shaped the Path by making it easier for the hospitals to embrace the change. The Heaths offer more than a dozen other prime examples (e.g. Jerry Sternin in Vietnam, the Five-Minute Room Rescue, "Fataki" in Tanzania) that also demonstrate how the same three-part framework resulted in the achievement of major changes elsewhere despite great difficulty.
Near the end of the book, the Heaths summarize the key points they have so thoroughly made while explaining to their reader how to make a switch. "For things to change, somebody somewhere has to start acting differently. Maybe it's you, maybe it's your team. Picture the person (or people). Each has an emotional Elephant side and a rational Rider side. You've got to reach both. And you've also got to clear the way for them to succeed." By now, the Heaths have explained how others have directed the Rider, motivated the Elephant, and shaped the Path. They conclude their book with a Q&A section during which they advise how to resolve twelve problems that people most often encounter as they fight for change. They suggest, and I agree, that this advice "won't make sense to anybody who hasn't read the book." The same can probably be said about much of what I have shared in this review.
Although, in my opinion, this is one of the most important business books published during the last several years, no commentary such as mine can do full justice to it. It simply must be read and read carefully, preferably then re-read carefully. Otherwise, it makes no sense to visit www.switchthebook.com/resources to obtain additional information and assistance.
I offer my congratulations to Chip and Dan Heath on a brilliant achievement. Bravo!

Switch: How to Change Things When Change Is Hard Overview

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Buy Cheap In the Plex: How Google Thinks, Works, and Shapes Our Lives Review

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In the Plex: How Google Thinks, Works, and Shapes Our Lives Review

Among recent great books describing the business and impact of information technology, In the Plex is one of the best. As impactful as Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities, and with story-telling as engaging as Idea Man: A Memoir by the Cofounder of Microsoft this book will be on the shortlist of 2011 "must reads" in the business of technology.
One of my favorite writers, Steven Levy of Wired, gained what may be unprecedented access to the employees and upper management of Google in order explore the history, the work environment key management decisions of one of the most innovative and culturally-influential companies of all time. Google manages this with 24,000 employees who see Google as the perfect employer for them. Levy describes Google as a place for the "unspeakably brainy", a kind of "geek never-never land" - just the right kind of environment to maximize innovativeness. Among the perks is the requirement for every engineer to spend a share of their time on personal projects. And as daunting as it sounds, Levy says Co-founder Larry Page actually still signs off on every single hire.
The co-founders Sergey Brin and Page literally started Google from a garage. (The name was a misspelling of the mathematical term for 10 to the 100th power - Googol. But the name stuck.) Their big idea: efficient searches and how to make money at it by selling keywords. Levy then leads us through Google's history of fantastic growth and innovation focusing mainly on big decisions in the firm. Among them the mistakes of handling the special case of China where media access is more controlled than Google would prefer and where management style of the China-based executives were more like a stodgy, old IBM than the free-thinking Google. The company with the motto "Don't be Evil", ultimately decided to leave the China market.
The rapid growth of the firm was itself a major challenge. That many smart people with the freedom and resources to chase many ideas could spread themselves thin. Some of the ideas could be technically possible because of the clever solutions Google staff would develop, but some ideas had other obstacles the engineering-oriented firm didn't anticipate. For example, Google's plan to scan in millions of books and offer them online ran into what should have been entirely foreseeable legal obstacles from authors. But as Levy describes in the first pages of the book, "To Google, it was a boon to civilization." It is this story that frames much of the rest of the book: visionary and cash-rich but somewhat naïve technologists struggle with practical realities of the rest of the world.
Some of the employee perks are drying up as economic hard times have even hit Google. The sheer size of the firm has required some amount of long-avoided bureaucracy and rapid acquisitions of firms the engineers thought were cool has slowed down. As Levy says, even the "Don't Be Evil" motto is now used as ironic humor by Google's detractors. But Google, with a $180+ billion dollar market capitalization is an example of a massive creation of wealth from one of a few areas where US exports lead the world: world-changing innovation.
Levy's telling of the Google story is based on access no other author had and, as a result, it is the best story about Google written to date.

In the Plex: How Google Thinks, Works, and Shapes Our Lives Overview

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Persuasion, Social Influence, and Compliance Gaining (4th Edition) Review

As an undergrad, this was a great book to read. It's written in a conversational style, yet it is still detailed and comprehensive in research, meta-analyses, and examples. The authors also have a sense of humor...which is nice and used sparingly, yet makes it even more enjoyable to read.
It also has an chapter on ethics which some textbooks seem to disregard. There are also real-life situation info-boxes where people can learn and apply what they learn to purchasing new cars, making more tips, and how to ward off telemarketers.

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