48% Off Discounts: Special Prices for Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) Review

Are you looking to buy Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)? here is the right place to find the great deals. we can offer discounts of up to 90% on Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks). check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) Review

As a business owner, this book is just what I want. it cleared up all the confusion I was feeling about social media. Like 95% of small business owners, I'm so clueless about using social media for my business (I'm great at posting photos of my kids and me hiking) that I would not have even read any book on social media if I didn't know Dave (full disclosure - we're good friends, but no one is making me write this review, and I'm being 100% honest, which is easy in this case, thank goodness. Silence was always an option). I guess I shouldn't be surprised that the same man who machine guns concise tweets and posts all day long can also write long-form so engagingly and informatively. The book is easy to read, complete with useful action items at the end of every chapter, and loaded with real-world examples. From Verizon Fios to United Airlines, practical stories of real-world online successes and failures fill the book. His explanation and definition of how a company needs to be engaged with it's customers is worth the price alone. It's part 21st-century marketing manifesto and part social media owners manual. If Anthony Wiener had read the appendix on using Twitter, he might not be in trouble today.

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) Overview

THE NEW YORK TIMES AND USA TODAY BESTSELLER!

The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.

A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before.

LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

Praise for Likeable Social Media:

"Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant."Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com

"Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world."Seth Godin, author of Poke the Box

"Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human—being likeable—will get you far."Scott Monty, Global Digital Communications, Ford Motor Company

"Dave gives you what you need: Practical, specific how-to advice to get people talking about you."Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking


Want to learn more information about Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)?

>> Click Here to See All Customer Reviews & Ratings Now

Read More...

34% Off Discounts: Buy Cheap The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue Review

Are you looking to buy The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue? here is the right place to find the great deals. we can offer discounts of up to 90% on The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue. check out the link below:

>> Click Here to See Compare Prices and Get the Cheapest Deals

The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue Review

I've been reading social media marketing books for about a year, and most of them over-promise and under-deliver. This one is different. For the first time, I feel like I "get" it.
It's filled with no-nonsense, practical tips that actually work instead of pie-in-the-sky talk about what social media "can" do.
I started reading the ebook on an airplane, and wasn't quite done when the plane landed -- so I made my husband drive, so I could finish it. If you'd ever ridden with my husband, you'd know that meant I just didn't want to stop reading.
If you want a step-by-step guide to what to do -- and what to avoid -- this is the book for you. I've been a marketer for a long time, so I have some habits to unlearn according to this author. She explained why in a way I can understand, so I might actually follow her advice.

The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue Overview

Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you're using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.But social media marketing isn't like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teach you the "zen" of social media marketing: how to access all the benefits of social media marketing without the stress!With a foreword by New York Times bestselling author Chris Brogan, The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. She provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy.The Zen of Social Media Marketing is also the last social media guide you'll ever need: with the physical book you also get access to the exclusive online edition, which includes regular updates and video extras to make sure you're always on top of the latest in social media.

Want to learn more information about The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue?

>> Click Here to See All Customer Reviews & Ratings Now

Read More...

43% Off Discounts: Best Price The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Review

Are you looking to buy The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It? here is the right place to find the great deals. we can offer discounts of up to 90% on The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It. check out the link below:

>> Click Here to See Compare Prices and Get the Great Deals

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Review

This book is a guide to success for small business owners. Gerber is the founder of a consulting company for small businesses. In the beginning of the book, Gerber cites the well-known failure-rate statistics for small business: 40% fail in 1 year. Of those who survive 1year, 80% fail in 5 years, and of those who survive 5 years, another 80% fail. Over the years, Gerber has observed that the small business owners who fail often share a number of characteristics, while those who succeed do so not by luck, brains, or perseverance, but by taking a different approach. This book explains the approach that is necessary for a business to survive and thrive.
One of Gerber's most striking observations is that most small businesses are started by "technicians", that is people who are skilled at something and who enjoy doing that thing. (A technician can be anything from a computer programmer to plumber to a dog groomer to a musician or lawyer.) When these technicians strike out on their own, they tend to continue doing the work they are skilled at, and ignore the overarching aspects of business. Without clear goals and quantification benchmarks, they soon find themselves overworked, understaffed, and eventually broke. Worst of all, they may come to hate the work they do. Rather than owning a business, they own a job, and they find themselves working for managers who are completely clueless about how to run a business- -themselves.
The solution, Gerber argues, is for every business owner, especially the technician-owners, to balance their business personalities. According to Gerber, every business owner needs to simultaneously be an entrepreneur and a manager as well as a technician. The technician is the worker-bee, the one who produces the product. The manager makes sure operations and finances run smoothly and consistently. The entrepreneur formulates the goals, and steers the business in the direction needed to reach those goals. Of these three personalities, the entrepreneur is key- -without it, the technician will work himself or herself to death or bankruptcy. As the business grows, the business owner will need to draw away from the technician work and manager work and delegate this work, rather than abdicate this, to others.
For turning businesses around, or getting them off the right foot, Gerber suggests looking at franchises as a model. In comparison to the dismal rate of ordinary small-business start-ups, 75% of franchises succeed at 5 years. The reason they succeed is that they are set up so that any unskilled person off the street could walk in, buy a franchise, run all operations in the franchise, and have a fairly good chance of success. The product of franchise companies is a business model, not food, hotel rooms, etc. In order to meet this level of success, franchise companies have clear operations manuals, procedures, consistent sales approaches- -every detail of running the business is specified down to dress codes and wall paper.
By asking us to consider the franchise approach, Gerber is not saying to go out and buy a franchise license. Instead, he says to imagine that you want to sell your business as a successful franchise within a finite period of time. If so, what will you need to do regarding your business plan and management in order to meet this goal? That is, if you were going to make your business fool-proof so that any unskilled person could take over as owner after a few years and succeed with it, what will you need to do?
Overall, I found the ideas in this book extremely profound and incredibly useful for my own small-business venture. The writing style can be a bit wordy and choppy at times, which is the only reason why I did not give this book full marks. If you're a small business owner whose business is out of control, stagnant, or worse, or if you're thinking of going into business yourself, this book can be of immeasurable value.

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Overview

In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.


Want to learn more information about The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It?

>> Click Here to See All Customer Reviews & Ratings Now

Read More...