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Sh*t My Dad Says Review

Reading Justin Halpern's book brought back memories of my own father's words of wisdom. Although my father (a southern gentleman by birth) was somewhat more prudent in his use of curse words and references to sex, he never hesitated in telling his children (or anyone else for that matter) exactly what was on his mind. I remember when I introduced him to my first really serious girlfriend, a young woman who was more than a foot shorter than myself. He took me aside and said, "What's the matter, didn't they have one in your size?" However, when we later announced our engagement he was the first to congratulate us and brought out the bottle of Cold Duck that he was saving for such an occasion.
When the author was 28 years old he was suddenly dumped by his girlfriend and needed a place to live when he made the decision to move back in with his mother and his then retired father. Working from his new "home" as a writer for Maxim Magazine gave him the time (an awful lot of time according to the author) to see his father through new, adult eyes. The terror that he had felt in his youth due to his father's "bluntness" began to be replaced by admiration for the only person that he had ever known who really spoke his mind without self-censorship. It was only then that he began to see the wisdom in his father's tersely worded observations and began posting them on his Twitter page with the same title as this book.
Because Mr. Halpern Sr. has the gift of being able to "swear with great expertise" I can't quote many of them on Amazon, but here are a few of my favorite PG rated quips:
ON THE DEATH OF OUR FIRST DOG
He was a good dog. Your brother is pretty broken up about it, so go easy on him. He had a nice last moment with Brownie before the vet tossed him in the garbage.
ON MY BLOODY NOSE
What happened? Did somebody punch you in the face?!... The what? The air is dry? Do me a favor and tell people you got punched in the face.
ON THE MEDICINAL EFFECT OF BACON
You worry too much. Eat some bacon... What? No, I got no idea if it'll make you feel better, I just made too much bacon.
ON SHOPPING FOR PRESENTS FOR HIS BIRTHDAY
If it's not bourbon or sweatpants, it's going in the garbage... No, don't get creative. Now is not a creative time. Now is a bourbon and sweatpants time.
ON BEING ONE WITH THE WILDERNESS
I'm not sure you can call that roughing it son... Well, for one, there was a (EXPLETIVE) minivan parked forty feet from your sleeping bags.
ON SILENCE
I just want silence... Jesus, it doesn't mean I don't like you. It just means right now, I like silence more.
If you grew up with a Ward Cleaver type of father (or wish that you did) you may find Mr. Halpern's way of expressing himself to be crude, unfeeling, or even uncaring. Far from it. The author augments the pithy quotes (some recent, other's from his childhood) with brief essays that gives the reader a little more of the back story of this unique father-and-son relationship. Is it ideal? I have learned that, for me at least, the best way to judge someone's parenting is by the adult it produces. Justin Halpern's book reads to me as a love letter to a father that always tells it like it is and who made you who you are.
My father passed away at age 87 in 2008. At his wake (we are Irish after all so alcohol was involved) his former co-workers, friends and family paid tribute to him by telling our own little stories and quotes from a man who could be described as both taciturn and brutally honest. The recollections from my three brothers, my sons and myself included stories and things that my dad said that to the outside observer might have also seemed acerbic or even caustic, but to us it was the way that he showed us that he cared
This book is not for those addicted to a PC idea of what a father should be or for those who are easily offended by real life conversation. But if you, like me, value frank and seemingly brutal honesty (especially from someone who brought you into this world) this book will delight you as much as it has me. I only wish that I could give this to my dad for Father's Day. He would have laughed his (BLEEP) off!

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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) Review

As a business owner, this book is just what I want. it cleared up all the confusion I was feeling about social media. Like 95% of small business owners, I'm so clueless about using social media for my business (I'm great at posting photos of my kids and me hiking) that I would not have even read any book on social media if I didn't know Dave (full disclosure - we're good friends, but no one is making me write this review, and I'm being 100% honest, which is easy in this case, thank goodness. Silence was always an option). I guess I shouldn't be surprised that the same man who machine guns concise tweets and posts all day long can also write long-form so engagingly and informatively. The book is easy to read, complete with useful action items at the end of every chapter, and loaded with real-world examples. From Verizon Fios to United Airlines, practical stories of real-world online successes and failures fill the book. His explanation and definition of how a company needs to be engaged with it's customers is worth the price alone. It's part 21st-century marketing manifesto and part social media owners manual. If Anthony Wiener had read the appendix on using Twitter, he might not be in trouble today.

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) Overview

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The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.

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The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue Review

I've been reading social media marketing books for about a year, and most of them over-promise and under-deliver. This one is different. For the first time, I feel like I "get" it.
It's filled with no-nonsense, practical tips that actually work instead of pie-in-the-sky talk about what social media "can" do.
I started reading the ebook on an airplane, and wasn't quite done when the plane landed -- so I made my husband drive, so I could finish it. If you'd ever ridden with my husband, you'd know that meant I just didn't want to stop reading.
If you want a step-by-step guide to what to do -- and what to avoid -- this is the book for you. I've been a marketer for a long time, so I have some habits to unlearn according to this author. She explained why in a way I can understand, so I might actually follow her advice.

The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue Overview

Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you're using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.But social media marketing isn't like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teach you the "zen" of social media marketing: how to access all the benefits of social media marketing without the stress!With a foreword by New York Times bestselling author Chris Brogan, The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. She provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy.The Zen of Social Media Marketing is also the last social media guide you'll ever need: with the physical book you also get access to the exclusive online edition, which includes regular updates and video extras to make sure you're always on top of the latest in social media.

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