18% Off Discounts: Special Prices for Cengage Advantage Books: Looking Out, Looking In Review

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Cengage Advantage Books: Looking Out, Looking In Review

This is a really great deal. Each chapter in the book has the *manual* pages so you don't need to buy each product separately. You'll save a lot by buying this book (unless you find a friend who already has the hardcover book, then you can buy a used workbook).
The only difference from the hardcover book is that the pages are in black and white instead of in color. But who cares? Be realistic, you need this for a class, and then once the semester is over you'll never look at it again. The pages are properly numbered and coincide with the hardcover, so if your instructor tells you to turn to page #100, it'll be there like the hardcover book.

Cengage Advantage Books: Looking Out, Looking In Overview

Increase student interactivity and lower costs with this soft-cover, black and white, Advantage Edition version of LOOKING OUT/LOOKING IN , 13e. Featuring the Student Activities Manual pages integrated into each chapter, the Advantage Edition offers you additional opportunities to increase student learning comprehension with assignments and worksheets appearing directly in the text.

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Made to Stick: Why Some Ideas Survive and Others Die Review

With an entertaining blend of case studies and startling research, the Heath brothers lay out the critical elements of a sticky idea. They are--
1. Simplicity
2. Unexpectedness
3. Concreteness
4. Credibility
5. Emotions
6. Stories
As you might expect, the authors use these techniques to drive home their point. For example, in the chapter on stories, they talk about Subway's Jared campaign--quite a dramatic behind-the-scenes story besides being a near perfect example of storytelling in marketing.
Although these six elements seem like common sense, they are woefully underapplied in business communication. The authors state it well--
"Business managers seem to believe that, once they've clicked through a PowerPoint presentation showcasing their conclusions, they've successfully communicated their ideas. What they've done is share data."
Well researched, easy to read and hard to forget.

Made to Stick: Why Some Ideas Survive and Others Die Overview

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The Interpersonal Communication Book 12th Edition Review

This book is a real mind opener. It's worth the time not only to take the class, but just to read through the book. Good ideas on how to deal with relationships including; friends, spouse, co-workers, and managers.

The Interpersonal Communication Book 12th Edition Overview

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19% Off Discounts: Lowest Price Gendered Lives: Communication, Gender and Culture Review

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Gendered Lives: Communication, Gender and Culture Review

This book makes one think about their own standards, virues, and biases about gender, masculinity, femininity, sexual orientation, and moral values. Wood's book is thought provoking. The reader should proceed through this book with a knowledge that Wood is providing the information that is available and that not all perspectives of the gender issues are presented. This book should not be used as the authority of gender studies. There is lack of information about masculinity issues and also a lack of information about religion and gender. Social class has a very brief reference and can not stand alone in relation to gender issues in Wood's discussion.

Gendered Lives: Communication, Gender and Culture Overview

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16% Off Discounts: Best Buy for Practices of Looking: An Introduction to Visual Culture Review

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Practices of Looking: An Introduction to Visual Culture Review

It's a fascinating topic, and Sturken has some wonderful insights. I learned some great things from this book. That said, I believe it could easily have been written with half as many words. The massive, unbroken blocks of text can become very difficult to continue reading.

Practices of Looking: An Introduction to Visual Culture Overview

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Communication: Principles for a Lifetime (4th Edition) Review

Ok... it might not have been new, I'm not sure, but the book was in great condition!!!! Other than that, its the text book I wanted.

Communication: Principles for a Lifetime (4th Edition) Overview

Communication helps readers see the relationships among the concepts, skills, theories, and contexts of communication by anchoring the content around five fundamental communication principles.Written by experienced and highly regarded authors and teachers, Communication: Principles for a Lifetime provides readers with theory and skills in a manner that helps them apply what they've learned throughout their lives. Understanding that the challenge in communication is learning the myriad of skills, principles, and theories without being overwhelmed, Beebe, Beebe, and Ivy emphasize five key principles of communication throughout their book:· Be aware of your communication with yourself and others. · Effectively use and interpret verbal messages. · Effectively use and interpret nonverbal messages. · Listen and respond thoughtfully to others. · Appropriately adapt messages to others. Providing both comprehensive and cutting-edge content about communication organized around these five themes, Beebe, Beebe, and Ivy cover all of the topics expected in a manner that will help readers organize the range of material.

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