44% Off Discounts: Special Prices for Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions Review

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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions Review

I have been thinking about economics seriously for nearly 30 years. Classical economics is built to no small degree on the notion that people will generally act in their own best self interest, after rationally and intelligently examining their options. This fit my world view fine in my first career as an engineer (BS and MS in Electrical Engineering).
From my 2nd Career as a Business Development person (MBA), I began to have to deal with people's tendency to not entirely think things through.
Here in this book, we have a professor who runs socioeconomic tests on his MBA students. These students are smart enough, worldly enough, experienced enough, and educated enough to approximate the standard economic assumptions and produce reasonably rational behavior.
Guess what. Even among broad experiments conducted on multiple MBA classes over time, one can predictably pre-bias the outcome of a particular run of a socioeconomic experiment by what seeds you plant in the class members' minds before the experiment. For example, in one experiment in estimating prices, the author requires his students to write the last two digits of their social security numbers on the top of the paper. Simply the act of writing a high number (e.g., 88) versus a low number (e.g., 08) produced statistically significant correlatable influences on the students' later price estimates. Those compelled to write "88" at the top of their papers would reliably estimate higher prices than those compelled to write "08" at the top of their papers, to a statistically significant degree.
Extrapolating to "real life." Watching Fox News will tend to make you more conservative without you knowing it. Watching MSNBC news will tend to make you more liberal without you knowing it.
If you want to understand "real truth," you are just going to have to do a little more than self-select your news feeds. You are going to have to seriously consider a diversity of viewpoints.
Moreover, if you have Social Darwinist beliefs as I once did, you may need to re-think the concept of the Poverty Trap. Early pre-conditioning really does make a difference.
Here is the way I think of it as an Engineer. Classical Economic Theory is analogous to Classical Newtonian Physics. There is nothing badly wrong with it, and it is a good approximation for most real world problems at the middle of the distribution.
However, General Relativity is indeed more correct that Classical Newtonian Physics, and the additional knowledge makes a real difference in certain special cases. And, those special cases are sometimes the really important ones. Likewise, Behavioral Economics is adding something very valuable to our knowledge of Classical Economics.
Read this only if you are brave enough to contemplate that the world might be a little more complex than we wish it were.

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions Overview

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28% Off Discounts: Special Prices for Huge Profits With Affiliate Marketing: How To Build An Online Empire By Recommending What You Love Review

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Huge Profits With Affiliate Marketing: How To Build An Online Empire By Recommending What You Love Review

I just bought two copies, one for me and one for my son.
If you know someone who wants to get started making money online, Connie teaches one of the easiest ways to do it in this new book.
As you can see, I'm somewhat of a fan already! That's me reading her previous book Huge Profits With A Tiny List: 50 Ways To Use Relationship Marketing To Increase Your Bottom Line
I first met Connie at one of Pat O'Bryan's Unseminars, and it's been my privilege to interact with her in Pat's Portable Empire Coaching program.
Do you remember teachers you've had in the past that make it very easy to learn? That's her.
Buy this book now, read it, use it, and prosper!
Mtn Jim Fisher
socialmediacurator.com

Huge Profits With Affiliate Marketing: How To Build An Online Empire By Recommending What You Love Overview

How to make money on the Internet with affiliate marketing

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43% Off Discounts: Special Prices for Emotional Intelligence 2.0 Review

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Emotional Intelligence 2.0 Review

I read the authors' first emotional intelligence book, and I think that 2.0 is a huge improvement. Here's a chapter by chapter look at why:
FOREWORD BY PATRICK LENCIONI
Lencioni is one of those gurus that has sold millions of books, none about emotional intelligence (EQ). As Lencioni proclaims in the foreword, he's no EQ expert, but he sees everyday how critical a skill it is to have and he's so enthusiastic about this book because it's the first he's read that actually shows you how to increase your EQ and apply it in your life.
THE JOURNEY
This chapter opens with a riveting story of a surfer who is attacked by a great white shark in California. I won't spoil it by telling you how, but the story is a great illustration of the power of emotion and how important it is to understand and manage our emotions. This chapter also illustrates how our brains are wired to react to events emotionally before our reason kicks in, and it lays the groundwork for the process by which the rest of the book will teach you to increase your EQ.
THE BIG PICTURE
This chapter teaches what EQ is and what it isn't. For example, a lot of people mistakenly think that EQ is a part of your personality. To the contrary EQ is separate from your personality, just as it is separate from your intellect, or IQ. It begins to build your understanding of emotions by showing what the five core emotions look like in varying degrees of intensity. Next the authors fun and engaging approach explains studies that illustrate how important EQ is in daily living. They show how your EQ impacts things like your tolerance for change, how you manage stress, even how much money you make!
-DIGGING IN: MY EMOTIONAL INTELLIGENCE ACTION PLAN-
If you haven't already, by this point in the book you need to open the orange envelope inside the back cover and retrieve the unique passcode that lets you go online to take the Emotional Intelligence Appraisal test. I'd actually heard of this test (it's the most widely used EQ test out there), so I thought it was pretty cool that they let you take it for free with the book. In addition to revealing your EQ scores, your test results guide you through the areas you need to work on improving the most. This chapter helps you to develop your plan of attack, including the action plan where you actually record what it is your going to do and by when.
-SELF-MANAGEMENT STRATEGIES-
(ACTUALLY THERE IS A CHAPTER OF STRATEGIES FOR EACH SKILL, BUT I'LL JUST DESCRIBE THIS ONE)
This section of the book has 66 strategies to increase your EQ. Each strategy is well-detailed (most 2-3 pages) and something that you can begin doing immediately. Your test results tell you which EQ skill you need to work on the most (for me it was Self-management), as well as which of the chapter's strategies will increase your ability in that skill the most. I thought this part was pretty cool. Basically, the test analyzed my score profile and picked the three strategies that would improve my biggest weaknesses in self-management. One of the strategies it suggested, Breathe Right, hit the nail on the head. I'm not one of these people that needs to take a deep breath to calm down and stop being angry, which is good because that's NOT what the strategy is teaching. Actually, it illustrates how some of us, when left to our own devices, breathe too shallow, which deprives some of the higher (rational) areas of the brain of the oxygen needed to keep us completely calm and focused. So now, whenever I need to clear my head, think on my feet at work, make a tough decision, figure out what I should get my wife for her birthday, etc. I use this breathing strategy, and I'm continually amazed by how quickly it makes me calm and focused. Anyway, that's just one self-management strategy, but I thought it'd be useful for you to see what one is like in detail.
-EPILOGUE--JUST THE FACTS: A LOOK AT THE LATEST DISCOVERIES IN EMOTIONAL INTELLIGENCE-
This epilogue is quite interesting. The authors' company is a think tank that has tested more than half a million people worldwide, and they share some of the more interesting conclusions from their data that didn't show up earlier in the book. For example, women outscore men in overall EQ, but the sexes have an equal ability in self-awareness (men fall short because they do less with the emotional information they take in). Anyhow, there are studies of EQ differences across various generations (Boomers vs. Millenials is really interesting), in different job titles (CEO's have the lowest EQ in the workforce!), and even US vs. China (our new, big economic competitor).
-DISCUSSION QUESTIONS FOR READING GROUPS-
This last appendix has some great questions for discussion. I'm not in a book club, but my wife read the book and we talked about some of these questions and it led to some really interesting discussions.

Emotional Intelligence 2.0 Overview

In today's fast-paced world of competitive workplaces and turbulent economic conditions, each of us is searching for effective tools that can help us to manage, adapt, and strike out ahead of the pack. By now, emotional intelligence (EQ) needs little introduction—it's no secret that EQ is critical to your success. But knowing what EQ is and knowing how to use it to improve your life are two very different things.Emotional Intelligence 2.0 delivers a step-by-step program for increasing your EQ via four, core EQ skills that enable you to achieve your fullest potential:1) Self-Awareness2) Self-Management3) Social Awareness4) Relationship ManagementEmotional Intelligence 2.0 is a book with a single purpose—increasing your EQ. Here's what people are saying about it:"Emotional Intelligence 2.0 succinctly explains how to deal with emotions creatively and employ our intelligence in a beneficial way."—The Dalai Lama"A fast read with compelling anecdotes and good context in which to understand and improve."—Newsweek"Gives abundant, practical findings and insights with emphasis on how to develop EQ."—Stephen R. Covey"This book can drastically change the way you think about success…read it twice."—Patrick Lencioni

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Best Price How To Win Friends and Influence People Review

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How To Win Friends and Influence People Review

I won't waste your time with a rundown of what "How to Win Friends and Influence People" is about. With over 400 reviews on Amazon, with over 15 million copies sold, and with a very self-explanatory title, I think you all get it. For the rare person who may not know what this book is about, here's a succinct description: in 1930s vernacular prose, Dale Carnegie explains that by appealing to the other person's highest ideals, remembering the other person's name, letting the other person do most of the talking, speaking in terms of the other person's interests, allowing the other to save face, by "throwing down a challenge," etc., you can make a friend out of just about anyone.
The advice is largely sound, but I think the reader should keep in mind the context within which this book was written. "How to Win Friends and Influence People" was written in the 1930's and intended primarily as a companion book to Dale Carnegie's classes on how to be a good salesman. In other words, these techniques work very well in the context of sales and public relations, i.e., in relationships that are not expected to be deep and/or long-lasting. I wouldn't recommend using these techniques on close personal friends. Doing so may make a person come across as a bit "plastic."
Also, there is one major point that I think needs to be remembered, but unfortunately is nowhere to be found in "How to Win Friends and Influence People." During my research of Dale Carnegie's techniques, I came across what I believe may be the only biography available about him: Dale Carnegie: The Man Who Influenced Millions by Giles Kemp and Edward Claflin. This book reveals many interesting things, such as the fact that Dale Carnegie grew up poor; he lost part of his left index finger when he was a child; he often broke many of the tenets set forth in this book, often forgetting others' names, often arguing with others, etc. But what I found most interesting was that the last chapter of "How to Win Friends" was to describe those individuals with whom none of Dale Carnegie's techniques work. In this unpublished chapter, Carnegie wrote that there were some people with whom it was impossible to get along. You either needed to divorce such people, "knock them down," or sue them in court.
Why is that chapter absent from this book, you ask? Well, Dale Carnegie was in the middle of writing this chapter when he was offered a trip to Europe, and rather than complete this last chapter he decided to take the trip. The uncompleted book was sent off to publishers, and Carnegie shipped off to Europe.
Giles Kemp and Edward Claflin say that given the optimistic tone of the rest of "How to Win Friends," the European trip was perhaps the better choice. Reconciling the the unwritten chapter with the rest of this optimistic book would've been nearly impossible, they say.
Anyway, I think that this unpublished chapter is important to keep in mind. I had to learn the hard way that the unpublished chapter is very true. There are some people with whom it is impossible to get along. When you meet up with such people, and believe me you will, don't think that you've failed the Carnegie techniques. Instead, remind yourself that you are experiencing exactly what Carnegie describes in that pragmatic, unpublished chapter. And then quickly move on to the nicer people!
Andrew Olivo

How To Win Friends and Influence People Overview

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Special Prices for Macroeconomics Review

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Macroeconomics Review

THIS BOOK DOES NOT COME WITH A CONNECT PLUS ACCESS CODE. IF YOU NEED IT, PLEASE LOOK FOR ANOTHER THAT SAYS IT COMES WITH IT.

Macroeconomics Overview

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Best Price Case in Point: Complete Case Interview Preparation (10th Anniversary Edition) Review

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Case in Point: Complete Case Interview Preparation (10th Anniversary Edition) Review

Case in Point is a must read for people who are serious about getting a consulting job.
Having said that, this book will not help you get a consulting job unless:
(a) You are already interested in business; and
(b) Have good common sense; and
(c) Are comfortable with quantitative questioning; and
(d) Have good interviewing skills; and
(e) have an impressive enough CV to get an interview.
The above does not apply if you are one of those exceptional people who will probably receive offers everywhere you go (in which case the book may still be useful nonetheless).
After reading this book I interviewed with both Bain and McKinsey (for AC and BA positions) as well as with a number of investment banks. Ultimately I received a couple of offers at investment banks, was knocked out in the second round at Bain and received an offer from McKinsey.
Surprisingly the concepts I learnt in the book helped me with my IB interviews (at places such as Merrill Lynch and Morgan Stanley) as once they establish the basics (ie you can do DCF and understand undergraduate finance 101) they quickly move to strategy-type questioning where people familiar with consulting frameworks have a massive advantage.
Advantages of the Book
The advantage of this book is that it gives you a number of frameworks which can be adapted to answer pure strategy questions. I am aware of no other books that give you such detailed frameworks. The book then gives you a large number of practice questions (most of them are `allegedly' based on real interviews), shows the implementation of those frameworks in candidate answers and then critiques those answers.
To give you an example of how the book worked well for me - take my Bain interview Rnd 1 - the question was Toys R Us is thinking of putting in Vet surgeries in its stores - is it a good idea or not? What should they be thinking about? I was able to draw on the Case in Point problem of a retail store looking at putting a banking outlet in its store to guide my answer. If you immediately know that the things you should be looking at are entering a new market frameworks as well as synergy analysis and the potential for cannibalisation of store space you can arrive at an answer quickly that makes you look more insightful than the average.
In one of my McK round 1 interviews I was actually told that I had hit every single point on the answer guide. Not bad considering that I hadn't thought of anything original.
Disadvantages
One disadvantage of this book are that you can become so proficient with the frameworks that you can start using a framework that the interviewer wasn't wanting. Perhaps this was my overconfidence!
To give you an example in Bain Rnd 2 I was asked about a private equity company that had bought a company and wanted to "grow the business". I immediately started using a "grow the business" framework - ie revenue enhancement model, when it actually turned out that the interviewer wanted a cut cost to boost profitability model that focussed on holding period and exit strategy.
Another disadvantage is that you never are allowed enough time to write down your proposed framework to the answer before you are required to start answering the case so you better have it all worked out in your head. A follow on problem of this is that your answer can seem "creative but unstructured". I personally found that Bain obsessed about structure but McK cared more about creativity.
Some of the frameworks also need improving as they are too esoteric (especially at an entry level). The profit equation for example that Cosentino uses in the 5th edition is (I believe) so esoteric that if I had written it down I would have been laughed at. The one he advocates in the 4th edition is superior.
The pricing section is very insightful (and interesting) but did not help me much with questions about corporate valuation (ie "we have an exploding offer in 20 minutes and need to decide whether we sell the factory for $5 million or not") where I had to fall back on what I had learned about accounting and finance in my undergraduate degree. This question arose in both Bain and McKinsey cases.
Another thing that puzzled me is whether this book is targeted at MBA level entrants or undergraduates.
Conclusion
Overall the book is excellent and if married with the online questions (which you have to buy separately) can enhance case-interviewing immeasurably. I know friends of mine who I would consider smarter than me that bombed out spectacularly because they hadn't prepared.
If you want to prepare then this is the gold standard. Successful preparation with this book will take at least 20+ hours.
It won't however get you a job unless you bring the qualities to the table that the firms are after - eg leadership, presence, good grades and business acumen.

Case in Point: Complete Case Interview Preparation (10th Anniversary Edition) Overview

Cosentino demystifies the consulting case interview. He takes you inside a typical interview by exploring the various types of case questions and he shares with you a system that will help you answer today's most sophisticated case questions. This new edition includes new case material plus 10 Partner cases to make it easy to give cases to your classmates.

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43% Off Discounts: Best Price The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Review

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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Review

This book is a guide to success for small business owners. Gerber is the founder of a consulting company for small businesses. In the beginning of the book, Gerber cites the well-known failure-rate statistics for small business: 40% fail in 1 year. Of those who survive 1year, 80% fail in 5 years, and of those who survive 5 years, another 80% fail. Over the years, Gerber has observed that the small business owners who fail often share a number of characteristics, while those who succeed do so not by luck, brains, or perseverance, but by taking a different approach. This book explains the approach that is necessary for a business to survive and thrive.
One of Gerber's most striking observations is that most small businesses are started by "technicians", that is people who are skilled at something and who enjoy doing that thing. (A technician can be anything from a computer programmer to plumber to a dog groomer to a musician or lawyer.) When these technicians strike out on their own, they tend to continue doing the work they are skilled at, and ignore the overarching aspects of business. Without clear goals and quantification benchmarks, they soon find themselves overworked, understaffed, and eventually broke. Worst of all, they may come to hate the work they do. Rather than owning a business, they own a job, and they find themselves working for managers who are completely clueless about how to run a business- -themselves.
The solution, Gerber argues, is for every business owner, especially the technician-owners, to balance their business personalities. According to Gerber, every business owner needs to simultaneously be an entrepreneur and a manager as well as a technician. The technician is the worker-bee, the one who produces the product. The manager makes sure operations and finances run smoothly and consistently. The entrepreneur formulates the goals, and steers the business in the direction needed to reach those goals. Of these three personalities, the entrepreneur is key- -without it, the technician will work himself or herself to death or bankruptcy. As the business grows, the business owner will need to draw away from the technician work and manager work and delegate this work, rather than abdicate this, to others.
For turning businesses around, or getting them off the right foot, Gerber suggests looking at franchises as a model. In comparison to the dismal rate of ordinary small-business start-ups, 75% of franchises succeed at 5 years. The reason they succeed is that they are set up so that any unskilled person off the street could walk in, buy a franchise, run all operations in the franchise, and have a fairly good chance of success. The product of franchise companies is a business model, not food, hotel rooms, etc. In order to meet this level of success, franchise companies have clear operations manuals, procedures, consistent sales approaches- -every detail of running the business is specified down to dress codes and wall paper.
By asking us to consider the franchise approach, Gerber is not saying to go out and buy a franchise license. Instead, he says to imagine that you want to sell your business as a successful franchise within a finite period of time. If so, what will you need to do regarding your business plan and management in order to meet this goal? That is, if you were going to make your business fool-proof so that any unskilled person could take over as owner after a few years and succeed with it, what will you need to do?
Overall, I found the ideas in this book extremely profound and incredibly useful for my own small-business venture. The writing style can be a bit wordy and choppy at times, which is the only reason why I did not give this book full marks. If you're a small business owner whose business is out of control, stagnant, or worse, or if you're thinking of going into business yourself, this book can be of immeasurable value.

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Overview

In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.


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